Rachel Shechtman is a fourth-generation retail entrepreneur and founder of STORY, a concept store known for its editorial, ever-changing approach to retail. Prior to opening STORY, Rachel built a career in consulting, founding Cube Ventures in 2002 — an independent firm known for its skill of strategically combining business models.
Rachel has been recognized as Fortune Magazine’s 40 Under 40, Fast Company’s 100 Most Creative People in Business, and Ad Age’s 50 Most Creative. The AAF inducted Rachel into its Advertising Hall of Achievement and in 2018, Shechtman was named a Henry Crown Fellow by the Aspen Institute.
Rachel serves on the Board of Directors of the National Retail Federation (NRF) and CAMP, an experiential family retail concept and media company.