Melissa Gonzalez

Melissa is a pioneer in bringing the pop-up retail format to the mainstream. She is the founder and CEO of The Lionesque Group, a firm of award-winning retail strategists and pop-up architectsTM as well as a Principal and Shareholder in MG2, a global architecture firm. Beginning with a deep dive into strategy, Melissa helps clients rethink environments and in-store experiences to convey compelling stories – ones that animate discovery and engagement – attracting new customers, elevating loyalty with existing customers, and building a platform for their future evolution. Some of her clients include  Amazon, COTY, Estee Lauder, M.Gemi, Nordstrom, Purple, Stella & Dot, The RealReal, YUM brands, and others, as well as property groups such as GGP Properties (now Brookfield) and Steiner & Associates.