Kate is a consumer psychologist and human brands expert and the founder of Style Psychology Ltd, a HUMAN experience consultancy with a twist. It is a new view on consumer business stemming from an old view on the human. Our unique formula mixes decades of scientific wisdom on human behaviour, with our team’s unrivalled experience in consumer business and creative thinking unlike any other.Kate works across brand strategy, insight, customer experience, retail design, innovation and much more. She has worked with Swarovski on their new store concept introduced in Europe late 2019. In 2019, she advised a homeware retailer Dowsing & Reynolds on the design of their first physical retail store which headlined in the press as ‘a store that could help save the high street’. She worked with a revolutionary ‘sofa in a box’ brand Snug on their original brand strategy, branding and customer experience, as well as its update in 2020. Kate is also especially passionate about working with meaningful brands that want to make a difference. That saw her consulting on a sustainable fashion rental business and membership-based community focused womenswear brand amongst others.
Outside of her work with brands of all sizes, Kate is continuously approached by various insight agencies to provide her expertise on a multitude of subjects, from the future of placemaking, changing face of masculinity to the future of socialising post-COVID19.
Kate is also a lecturer in consumer psychology, consumer behaviour and customer experience at Regent’s University and London College of Fashion. She speaks at numerous industry conferences (Future Stores, eTail Europe, Future Branches, Global Female Leaders) and is often approached by press including appearing on Sky News, BBC News and Channel 4 News.