Karla started Cuyana alongside co-founder Shilpa Shah with the vision of creating a global design house that inspires intentional buying through pieces that are crafted with integrity. Founded on the philosophy of fewer, better, Cuyana encourages customers to purchase fewer but better quality pieces that they will love and treasure for years to come.

After growing up in Ecuador, Karla moved to the United States where she earned her Bachelor of Science in Applied Mathematics from Brown University and then joined Goldman Sachs, where she developed the tools to turn her dream of a fewer, better fashion brand into a sustainable business with the numbers to back it up. Karla then earned her MBA from the Stanford Graduate School of Business, where Cuyana was born. Since launching in 2011, Cuyana has become a go-to brand for women searching for beautiful yet functional pieces built to endure their everyday. Most recently, Karla was named one of Entrepreneur’s 100 Powerful Women, and she continues to share the fewer, better philosophy with women around the world.