Joshua Shabtai

At Lowe’s Innovation Labs, Josh Shabtai leads a global team responsible for articulating the future of home improvement retail and establishing strong, actionable partnerships with technology and cultural organizations of all sizes – with the ultimate goal of accelerating Lowe’s ability to make that future real today.

His background as an augmented reality videogame designer, connected-toy start-up founder and advertising creative director has fueled his passion for partnering with visionary companies and working to scale breakthrough ideas at Lowe’s. Prior to joining Lowe’s Innovation Labs, he co-founded an augmented reality videogame studio, lm/nl, where he directed the best-selling AR title Star Wars Arcade: Falcon Gunner for iOS; co-created the $100m+ selling toys-to-life platform Telepods; and developed a variety of hybrid digital/physical experiences as a creative director at IPG Media Lab and JWT.