An industry leader with more than 20 years marketing and management experience, Jason is passionate about connecting consumers and brands through engaging content and programs. In his current role at Chipotle, Jason oversees CRM strategy and related customer engagement. Most recently, Jason launched Chipotle’s loyalty program, Chipotle Rewards, a key enabler of Chipotle’s digital ecosystem influencing customer behavior. Chipotle Rewards launched with an innovative marketing campaign, resulting in more than 1 million enrollments in its first week. Prior to Chipotle, Jason led loyalty and CRM programs for companies including, TGI Fridays, JCPenney, and Southwest Airline.