Ian Johnston is the Founder of Quinine, a leading retail experience consultancy devoted to the
power of design to drive innovation and growth. The consultancy helps brands create world-class
social, cultural and commercial experiences that enrich and delight their customers’ everyday lives.
A frequent public speaker and contributor within the retail design industry, Ian is an active member
of the DBA and has a strong commitment to the future of design education, appointed as course
director to the MA in product design at Madrid’s Institute of Design, he also advises academic
institutions on course structure and content and has acted as an external examiner at the University
of the Creative Arts and is also a visiting lecturer at the Royal College of Arts.