Eshita is the Founder and CEO of the award-winning app By Rotation, the social fashion rental app.

Inspired by a love for fashion that doesn’t weigh on her conscience and with an approach grounded in practicality over indulgence, Eshita launched By Rotation in October 2019. An investment professional with over 6 years of experience, she combines her commercial experience with her passions for fashion and graphic design. A “third culture kid” (India, Singapore, US and UK), Eshita is especially focused on creating a conscious and inclusive community that democratises fashion and does not harm the planet.

In March 2020, she was named as one of the “14 Inspiring Women Leading The Fight Against Climate Change” by Refinery29 alongside Greta Thunberg, Stella McCartney, Ellen MacArthur and Dr Jane Goodall. In September 2020, she was also recognised as one of the “15 Women Decolonising Sustainable Fashion”.

In October 2020, she contributed to the book “Three Things”, published by The Pound Project, with an essay on how her roots inspired By Rotation. She was also featured as 1 of 19 “Global Indians Shaping The World” in the print edition of Vogue India October 2020. In November 2020, Eshita won the accelerateHER pitch competition.