Emmett Shine

Emmett is the Chief Creative Officer and co-founder of Pattern, a family of brands that work together to help people enjoy daily life.

He co-founded Gin Lane, where he served as Executive Creative Director over its 11- year duration. Gin Lane helped usher in a new wave of consumer-led, digital-first brands, helping to launch and grow Harry’s, SmileDirectClub, sweetgreen, Hims, Stadium Goods, Quip, Recess, Haus, Sunday Goods, and many more. Emmett is on the founding team of JAJA Tequila and an advisor to Care/Of, Sunday Goods, Swell Energy, Shhhowercap, and Recess.

Emmett grew up in Southampton, New York and attended NYU’s Tisch School of the Arts for Photography & Imaging, dropping out senior year to start his first business, LOLA New York, with his childhood friends. He still enjoys skateboarding, being in the ocean, making art, and hanging out with his tight-knit group of friends from kindergarten, as well as his girlfriend and dog.