Catherine Pike has more than a decade of experience in sales and marketing with tested expertise in development, implementing, and operating diversified client programs. She began her career as a member of the Lululemon Athletica team, advancing to the position of Director of the Southwest Territory, where she successfully managed more than 40 stores producing approximately $250 million in annual revenue. Following her tenure with Lululemon, she served as the Vice President of Franchise Operations for FIT4MOM, the world’s largest pre and postnatal wellness company with over 300 franchises offering programs exclusively and thoughtfully designed for mothers.

Pike joined Vuori in January of 2020, as the Southern California-inspired activewear brand’s Senior Director of Retail, launching and overseeing its retail network. She has become a valued asset to Vuori as the brand seeks to build out its vertical retail channel, a critical component of the company’s plan to win further market share.

As a seasoned sales and marketing executive, Pike has played a pivotal role in Vuori’s innovation during COVID-19, including the redeployment of retail employees and the simultaneous implementation of training & expansive programs that will improve operations across Vuori’s brick and mortar locations in the post-pandemic world.

Pike is also a licensed lawyer in Colorado and California.