Bill is a life long student of the Marketing Communications/Marketing Services industry. As part of his 25+ years within Omnicom Group, he led Alcone Marketing Group as CEO/President… including having been recognized as PROMO Agency of the Year along with a regular Hub Top 20 Shopper Marketing Agency and Chief Marketer Top Shop . On his watch, he built and established teams that generated unparalleled client satisfaction scores and delivered integrated marketing programs that drove measurable results for clients.
Clients included the brands of leading marketers such as Unilever, Pernod Ricard, Heineken, FEMSA, Bayer, Nestle, Mercedes Benz, Arby’s, LG, California Lottery, Logitech, Mark Anthony Brands, Burger King and AT&T. He’s been recognized as a Who’s Who in Shopper Marketing and was a founding member of the CEO Council within the PMAA/BAA.
Bill now leads Marketing for Hairclub, the global leader in Hair Regrowth, Replacement and Restoration… located in Boca Raton, FL