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Allison Edgerton

Allison Edgerton is the President of Birchbox for the US. In her role, Edgerton oversees all aspects of the company’s merchandising, planning, marketing, experience departments, including acquisition, retention, partnerships, digital product, creative, insights, and data & analytics.  She graduated from Colgate University with a Bachelor of Arts in Political Science, and after graduating pursued a 17+ year career in merchandising, marketing and category management.  She has spent the majority of her career building new brands for companies like Madewell, J.Crew, and Under Armour.