Join Michele Morelli, SVP Global Marketing, Toluna and Scott Lachut, President Research & Strategy, PSFK, as they discuss how retailers are leveraging data-backed insights to quickly adapt to these new needs with initiatives that promote empathy, community and support.
In this session, Chipotle Vice President, Digital Marketing and Off-Premise Tressie Lieberman, with GALE Chief Brand & Experience Officer Winston Binch, will discuss how leveraging smart CRM and relevant messaging can reimagine the customer relationship and drive loyalty, even in times of uncertainty.
In this fireside session, Stephan Schambach, CEO and Founder of NewStore, and Jeff Lord, VP of Global Direct and Digital Commerce at Burton Snowboards, will discuss the journey to DTC retail, focusing on the tight integration required of teams, technology, and channels. Donny Askin, Principal and Founder of TechTurn Consulting, Inc., will moderate the conversation.
This multi-session ticket provides access to all talks on the PSFK Stage that runs from 11am to 3pm on Thursday July 2.