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How Experiential Retail Can Thrive Tomorrow

Industry Stage

Worrying about retail? Don't. In this expert panel session, experiential design leaders Mick McConnell and Ryan McLaughlin to discuss future-proof retail strategy with retail strategists from Deutsche Telekom, Iris Nova, Showfields and Taubman College.

Overcoming Fear: Designing Retail for Comfort

Industry Stage

During this panel, experts will discuss the psychological approaches that will to help retailers (re)design stores that speak to shoppers' human needs at a subconscious level. This could be the key to unlocking positive experiences that your customers will love.

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The New Consumer Behaviors That Will Reshape The Physical Store

Industry Stage

Agile-retail expert Melissa Gonzalez will speak about how accelerated adoption of new consumer behaviors will reshape the physical store in the future, specifically: the design and functionality of the cash wrap, the storefront window, and the acceleration of a unified commerce experience.

PSFK presents the Store Redesign Debrief report

PSFK Stage

PSFK researchers explore trends along the purchase path and unpack what this means for physical stores, presenting evolving consumer attitudes and key tools & services for brick-and-mortar retailers in the "new normal."

Designing New Experiences That Drive Engagement In-Store

PSFK Stage

Perch CEO Trevor Sumner explains why Product Engagement Marketing is different from traditional shopper marketing and other similar techniques. He'll show how you can message every product on the shelf and unite all the digital content with each physical product, its corresponding ratings and reviews, and brand videos.

Re-Open: Responding To New Retail Realities

Industry Stage

Wongdoody’s Executive Director of Commerce, Steve White responds to research on post-lockdown shopper behavior to discuss opportunities in store design. Topics for this session will cover environments, new customer expectations and service offerings including BOPIS, curbside pickup, and other key elements to keep retail thriving in its next phase.