A corner of the internet which has been simmering with creativity for at least the last 18 months is the much misunderstood virtual goods sector. As a potential new and vast market industry, it appears to equally confuse and excite. One of the reasons for this is that it has not yet been properly defined. […]
MikMak’s Rachel Tipograph explains how brands can hack their growth in a world where mobile has inverted the shopper’s journey.
An expert panel of technologists, developers, designers and retailers will discuss the impact of digital influences on the future of the physical retail space, moderated by Carl Boutet, Chief Strategist and founder of StudioRx.
PSFK researchers share key trends in digital commerce at every stage of the shopper journey and highlight best practices to bring that experience to life.
Gaming business thought leader to share how to engage consumers by leveraging gaming as a dynamic marketing channel
Changing customer comfort levels will drive exponential adoption of digital technologies and platforms. Lowe's senior executive Joshua Shabtai on how the home improvement retailer has been accelerating BOPIS, remote services and mixed-reality experiences
Join Scott Lachut, PSFK's President of Research and Strategy, and Megan Higgins, Avalara's General Manager, Ecommerce and Global Marketplaces, for a conversation of key findings from the Digital Commerce Playbook, a recently released report from the two organizations.
Microsoft’s B2C Marketing lead explains how they identify friction points and then develop Omni-Solutions to eliminate them.
Join Michele Morelli, SVP Global Marketing, Toluna and Scott Lachut, President Research & Strategy, PSFK, as they discuss how retailers are leveraging data-backed insights to quickly adapt to these new needs with initiatives that promote empathy, community and support.
In this session, Chipotle Vice President, Digital Marketing and Off-Premise Tressie Lieberman, with GALE Chief Brand & Experience Officer Winston Binch, will discuss how leveraging smart CRM and relevant messaging can reimagine the customer relationship and drive loyalty, even in times of uncertainty.
Lucky co-founder Sneh Parmar on delivering personalized shopping experiences to each and every consumer, instantly giving a brand the ability to sell their products to consumers when, where, and how a consumer wants to buy through any digital touch point.
This session will feature Natalie Monbiot, Business lead for Hour One, the world’s first synthetic character platform.
Jonathan Foster will share insights into the development of Microsoft’s intelligent assistant Cortana and the creation of bot personalities—and how they might inform the power of conversational UX in retail experiences.
Archrival's Eileen Flynn and Clint! Runge show how to win the hearts and minds of consumers by leveraging those who love your brand the most but doing it at scale to drive business goals.
