A corner of the internet which has been simmering with creativity for at least the last 18 months is the much misunderstood virtual goods sector. As a potential new and vast market industry, it appears to equally confuse and excite. One of the reasons for this is that it has not yet been properly defined. […]
Join Scott Lachut, PSFK's President of Research and Strategy, and Megan Higgins, Avalara's General Manager, Ecommerce and Global Marketplaces, for a conversation of key findings from the Digital Commerce Playbook, a recently released report from the two organizations.
Join Michele Morelli, SVP Global Marketing, Toluna and Scott Lachut, President Research & Strategy, PSFK, as they discuss how retailers are leveraging data-backed insights to quickly adapt to these new needs with initiatives that promote empathy, community and support.
In this session, Chipotle Vice President, Digital Marketing and Off-Premise Tressie Lieberman, with GALE Chief Brand & Experience Officer Winston Binch, will discuss how leveraging smart CRM and relevant messaging can reimagine the customer relationship and drive loyalty, even in times of uncertainty.