Nadine Steklenski created a number of brands that earned over $1 billion sales in their first year. Hear from this former Target design leader as she shares her approach to key fundamentals in research, strategy, merchandising and leadership.
In this fireside session, Stephan Schambach, CEO and Founder of NewStore, and Jeff Lord, VP of Global Direct and Digital Commerce at Burton Snowboards, will discuss the journey to DTC retail, focusing on the tight integration required of teams, technology, and channels. Donny Askin, Principal and Founder of TechTurn Consulting, Inc., will moderate the conversation.
Beauty retailer Deciem has been assisting customers through remote consultations that connect shoppers with retail associates over videos, instant messages, or live video chats to discuss product application. Co-Founder Nicola Kilner will walk through the beauty brand's journey and how they continue to innovation the customer experience.
In this session, Kyle Bottoms of Critical Mass, in conversation with Kimberley Gardiner of Mitsubishi, will explore a playbook of empathetic triggers that direct-to-consumer and digitally native vertical brands pull in order to create intense customer loyalty without the need to shift entire business models.
In this session, Vistaprint CMO Ricky Engelberg and their digital product partner Work & Co will discuss what it took to ship a new eCommerce site in less than three weeks. They'll also share learnings about building consensus rapidly among senior leaders, and how to use real-time collaborative tools — from Figma to Slack — to help close feedback loops and get to launch fast.