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June 30th, 2020
9:00 am - 10:00 am EDT

How Experiential Retail Can Thrive Tomorrow

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Worrying about retail? Don’t

Culture keeps inventing ways to shop: main street, department stores, malls, strip malls, ecommerce, messaging, Instagram, TikTok. Retail is not dead or dying. In fact, retail is living, thriving, growing, and morphing. Retail sales have climbed 23% since 2010.* Retail is actually bigger than ever. Retail is disparate and divergent. The path to purchase is multichannel and multifaceted. Old retail struggles due to a lack of relevance and accessibility. An NPR article suggests one reason malls are struggling is that social media is now the “gathering place” of choice.** The growth of new venues to shop will disadvantage those that came before, but our desire to experience, buy and enjoy will only grow.

In this expert panel discussion, Mick McConnell and Ryan McLaughlin host retail leaders, founders, technologists, sociologists, and architects.

What viewers will come away with:
• An understanding of retail concepts that are (already) future-proof
• How experiential retail will not only live but thrive online and IRL
• How consumer behaviors and values are processing the new world of retail.

*”Monthly Retail Trade.” U.S. Census Bureau, 2018
**Yuki Noguchi. “Retailers Scrambling to Adjust to Changing Consumer Habits.” NPR, 2017


The Speakers

Mick McConnell

Mick McConnell is a creative director, consultant, strategist and keynote speaker best known for his work in innovation to define brands. He is the founder of & McConnell, which helps companies identify new opportunities for growth, designs products and services that manifest this future, and develops prototypes and pilots for testing in the market. 

Ryan McLaughlin

Ryan McLaughlin is a globally recognized innovator, strategist and consultant. He is the CEO and Founder of MCL Digital, a transformation consultancy driving growth within Retail, Workplace and Talent, Mobility, and Tech, working with leaders from brands such as Aldar, BMW, Daimler, Roland Berger, and WMF. Ryan brings together creative and innovative minds to learn from each other, partner and develop new solutions to their challenges. Throughout his career in New York, Boston, Los Angeles, and now Hamburg, Ryan has been a bridge bringing creative professionals, entrepreneurs, venture capitalists, and researchers together with leading brands and executives. He believes that collaboration not only sometimes, but always, beats competition. Ryan is also the CEO and Founder of The 100 Summit, a concept sprint led conference that travels the world on a biennial basis.

Katie Hunt

Katie Hunt is the Co-Founder and Chief Communications Officer of SHOWFIELDS, The Most Interesting Store in The World. She began her career as the third employee of Warby Parker, served as Chief Brand Officer for Hinge, where she led the charge for their relaunch and rebrand, and has worked extensively with startups in branding, product development, marketing, operations and fundraising. Additionally, Katie is the Co-Founder of The Fund, which is a VC fund made up of a community of founders and operators that invests and mentors early stage companies in NYC, LA and London.

Irene Hwang

Irene Hwang is a lecturer and assistant chair of architecture at the University of Michigan’s Taubman College of Architecture and Urban Planning. She has more than 15 years of experience in architecture and design, and has worked in a variety of creative and strategic roles. Most recently, Hwang served as director of business development for the New York-based Deborah Berke Partners.

Zak Normandin

Zak Normandin is an American entrepreneur and the Founder and CEO of Iris Nova, the parent company of NYC-based beverage brand DIRTY LEMON. He had previously founded Little Duck Organics, a privately held New York City-based company focused on organic children’s snacks.

Alexander Marten

“It’s all about connecting the dots” — And there are a lot of dots to be connected.

At the core, I’m a creative wildcard passionately looking for new approaches, angles and points of view when creating outstanding and innovative products and customer stories. In my role as Chief Innovation Evangelist at Deutsche Telekom, I am spearheading innovation projects and product prototyping for non-conventional paths, scouting for new technologies and outstanding products all over the world and establishing partnerships with any sized company that can add to the value chain of Deutsche Telekom. Prior to Deutsche Telekom, I was in the startup world for 12 years and have a MBA and JD. When I’m not developing solutions at Deutsche Telekom I’m out in the world as a professional skydiver and amateur SCUBA diver and race car driver.

The RIW program has been developed to provide inspiration and direction to executives working in retail, at brands and their partner companies.

The Future of Retail festival has been produced by the team at Retail Innovation Week(R), a spin-off division from research and strategy think-tank PSFK.