Consumer experience is now primarily digital, accelerating the need for better and more human ways to communicate brand and product messages online. This session will feature Natalie Monbiot, Business Strategy Lead for Hour One, explaining how with synthetic characters (based on real humans, scaled with AI), brands can adopt a more personal, relatable and high-performing e-commerce experience for their customers.
What you’ll come away with:
•How to produce studio-quality content remotely, using AI
•An introduction to the emerging space of synthetic characters
•How you can employ synthetic characters as your next e-commerce assistants
Key reflection questions:
•How are you adapting to the new all-digital landscape?
•What next-level user experience are you exploring?
•Where might you see synthetic characters working for you?
About Hour One:
Hour One, the world’s first synthetic character platform, generates video content at scale, featuring real people, and offers businesses the ability to engage with customers at their digital storefronts in a more personalized and human way.
Natalie leads Business Strategy for Hour One, the world’s first synthetic character platform. Hour One generates video content at scale, featuring real people, and offers businesses the ability to engage with customers at their digital storefronts in a more personalized and human way.
Previously Natalie was Head of Futures for Samsung at Publicis, focused on emerging technology and Samsung’s go-to-market for new products & services, including Digital Health, Blockchain and 5G. Prior, Natalie was the Digital and Innovation lead at Universal McCann, helping to innovate the agency’s product, and winning and serving top tier clients, including Coca-Cola, H&M, Hulu, Microsoft and Sony. Natalie is a regular speaker at some of world’s top tech and advertising conferences, including Web Summit, Collision and Cannes Lions.
The Future of Retail festival has been produced by the team at Retail Innovation Week(R), a spin-off division from research and strategy think-tank PSFK.