Traditional e-commerce has stayed largely stagnant for the past 20 years. Now, shoppers are turning to digital more than ever as the retail landscape is in a state of rapid change — from store closures to precautions and fears amid reopening to a shift to e-commerce. There has never been a time where innovation is more needed. The Yes is paving the way to redefine the e-commerce experience by putting the shopper at the center of the experience, working in close partnership with brands. In this session, hear from The Yes Founder & CEO Julie Bornstein, in conversation with Robert Schaltenbrand.
What viewers will come away with:
•An understanding of how the retail and e-commerce spaces need to innovate
•Ways brands can utilize technology and existing resources for the consumer experience
Key reflection questions:
•How do we use available technology to innovate consumer experiences?
•What are consumer priorities surrounding e-commerce and retail given the global pandemic of COVID-19?
Rob Schaltenbrand, Founding Partner of An Ordinary Attempt, is a business strategist and brand accelerator. His reputation is built on helping companies such as Microsoft, Samsung, and Converse embrace change, connect with consumers, and improve brand and business performance.
Recognizing the opportunity to elevate humanity through business, Rob also serves on the board of Conscious Capitalism NYC to build and support a network of entrepreneurs, business leaders, and intrapreneurs dedicated to growth through conscious leadership.
Julie Bornstein is Founder and CEO of THE YES. She has spent her career at the intersection of fashion and technology, which is where THE YES is poised to change the face of e-commerce. Before founding THE YES, Julie was Stitchfix’s Chief Operating Officer and board member where she helped scale the company to $1 billion in under 6 years. Prior to that, Julie served as Chief Marketing Officer and Chief Digital Officer at Sephora launching the Beauty Insider loyalty program and growing Sephora into a digital powerhouse. Julie also led e-commerce for Urban Outfitters and prior to that, for Nordstrom, helping both retailers become top of their competitive set online. Julie’s vision for THE YES leverages her deep industry knowledge and experience to build the digital shopping experience that leapfrogs what currently exists.
Julie received a BA and MBA from Harvard, and lives in the Bay Area with her husband and two children. She currently sits on the boards of Redfin and Weight Watchers.
The Future of Retail festival has been produced by the team at Retail Innovation Week(R), a spin-off division from research and strategy think-tank PSFK.