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June 30th, 2020
2:20 pm - 2:40 pm EDT

Designing New Experiences That Drive Engagement In-Store

Free
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Description

In this Future of Retail festival session, hear from CEO Trevor Sumner and UX Director Sandra Atakora from Perch on how to evaluate the different Product Engagement Marketing strategies and technologies from RFID, lift and learn solutions, mobile apps, barcode scanners, beacons, and more.

Prior to the COVID-19 pandemic, we were experiencing a retail renaissance. We anticipate that following this pandemic, this renaissance will not only resume—but actually hasten. And as a result of this renaissance prior, there was a race amongst brands and retailers to design experiences and integrate technology that drives sales and grows customer engagement.

In pursuit of this objective, we have seen the emergence of gimmicky “Instagrammable Moments” that drive social engagement but do very little to inspire shopping. That is because these gimmicks are focused solely on brand, not brand and products. The in-store experience is about creating shopper intrigue around products and converting that intrigue into sales.

In response to this need in the market, there is an emerging field of B2C content marketing called “Product Engagement Marketing.” Product Engagement Marketing is different from traditional shopper marketing and other similar techniques. For the first time, you can message every product on the shelf and unite all the digital content with each physical product, its corresponding ratings and reviews, and brand videos.

Retailers and Brands Should Join This Webinar To Learn About:
•The key pieces of this emerging marketing strategy and technology
•The process of deciding on and developing an effective product engagement marketing platform
•The projected ROI when launching one of these experiences, and ways to optimize these campaigns once they are launched

The Speakers

Trevor Sumner

Trevor Sumner is the CEO of Perch, the leader in interactive product engagement marketing retail displays that can detect when a shopper touches or picks up a product and then respond with product-specific digital experiences that consistently drive 30-130% sales lift. Perch has won numerous Clio, Digi Edison and retail design awards and was named one of the 15 tech companies to watch in 2018 by Forbes. Trevor has been a founder, investor, advisor and operator for cutting-edge technology companies with multiple successful exits and is a regular contributor to business and technology publications such as Inc, Forbes, TechCrunch and Mashable. Trevor is a native New Yorker, an avid fisherman (he caught a 600 lb Black Marlin), an amateur chef and an adventure scuba diver who has dived on every continent including Antarctica.

Sandra Atakora

Sandra Atakora is an award-winning interaction designer and creative director. In 2017, Sandra joined Perch, a leader in interactive retail design, where she currently serves as UX Director creating mixed reality experiences for clients such as Macy’s, Barnes & Noble, and Johnson&Johnson. Sandra’s experience includes designing and building AR applications, both personally in an exploratory practice and professionally as an independent consultant. In 2019, she produced and directed ‘PLAY’, an experimental aerial production hosted at Soft Surplus. Sandra has studied design at the Royal College of Art, Imperial College London, and Keio University. A native Dane and current Brooklynite, she further holds a BSc from Aalborg University and a Master of Industrial Design from Pratt Institute.

The RIW program has been developed to provide inspiration and direction to executives working in retail, at brands and their partner companies.

The Future of Retail festival has been produced by the team at Retail Innovation Week(R), a spin-off division from research and strategy think-tank PSFK.