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June 9th, 2020
2:20 pm - 2:40 pm EDT

Designing New Experiences That Drive Engagement In-Store

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Free
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In this session, hear from CEO Trevor Sumner on Perch‘s white paper and accompanying webinar to assist people in evaluating the different Product Engagement Marketing strategies and technologies from RFID, lift and learn solutions, mobile apps, barcode scanners, beacons, and more.

Prior to the COVID-19 pandemic, we were experiencing a retail renaissance. We anticipate that following this pandemic, this renaissance will not only resume—but actually hasten. And as a result of this renaissance prior, there was a race amongst brands and retailers to design experiences and integrate technology that drives sales and grows customer engagement.

In pursuit of this objective, we have seen the emergence of gimmicky “Instagrammable Moments” that drive social engagement but do very little to inspire shopping. That is because these gimmicks are focused solely on brand, not brand and products. The in-store experience is about creating shopper intrigue around products and converting that intrigue into sales.

In response to this need in the market, there is an emerging field of B2C content marketing called “Product Engagement Marketing.” Product Engagement Marketing is different from traditional shopper marketing and other similar techniques. For the first time, you can message every product on the shelf and unite all the digital content with each physical product, its corresponding ratings and reviews, and brand videos.

Retailers and Brands Should Join This Webinar To Learn About:
•The key pieces of this emerging marketing strategy and technology
•The process of deciding on and developing an effective product engagement marketing platform
•The projected ROI when launching one of these experiences, and ways to optimize these campaigns once they are launched

 

The Speakers

Trevor Sumner

Trevor Sumner is the CEO of Perch, the leader in interactive product engagement marketing retail displays that can detect when a shopper touches or picks up a product and then respond with product-specific digital experiences that consistently drive 30-130% sales lift. Perch has won numerous Clio, Digi Edison and retail design awards and was named one of the 15 tech companies to watch in 2018 by Forbes. Trevor has been a founder, investor, advisor and operator for cutting-edge technology companies with multiple successful exits and is a regular contributor to business and technology publications such as Inc, Forbes, TechCrunch and Mashable. Trevor is a native New Yorker, an avid fisherman (he caught a 600 lb Black Marlin), an amateur chef and an adventure scuba diver who has dived on every continent including Antarctica.

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