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July 1st, 2020
12:30 pm - 1:00 pm EDT

Personalization At Scale: How to Lead Tomorrow’s eCommerce

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As the path to purchase becomes increasingly digital-first, retailers’ mobile and ecommerce capabilities are taking on greater precedence within the customer experience. Fast, flexible, and reliable fulfillment. Personalization at scale. Seamless, accurate checkout. Each of these amplified needs has created an unprecedented requirement for a true omnichannel experience, where consumers are able to interact with retailers through their preferred digital channel and have the same, ‘tailored to me’ experience each time. 

Join Scott Lachut, PSFK’s President of Research and Strategy, and Megan Higgins, Vice President and General Manager, eCommerce and Marketplaces at Avalara, for a conversation of key findings from the Digital Commerce Playbook, a recently released report from the two organizations.

What viewers will come away with:
•Key insights into changing consumer expectations around personalized ecommerce journeys
•An understanding of important trends and technologies to adopt to create best-in-class experiences
•Knowledge of leading-edge CX innovation
•How to prioritize your software & solutions investment roadmap

Key reflection questions:
•How can ecommerce tech and innovation help deliver personalization at scale?
•How can I leverage ecommerce to offer consumers fluid, truly omnichannel experiences, tailored at every journey juncture?
•What does it take to build future-proof digital commerce experiences?

The Speakers

Scott Lachut

Scott Lachut is Partner/President of Research and Strategy at PSFK. For 10+ years, Scott has delivered insights to world-class brands. He studies emerging cultural signals to create frameworks for understanding change and its impacts, allowing him to paint a picture of the future, identify new opportunities and develop strategies for how to leverage them.

Megan Higgins

Megan is the Vice President and General Manager, eCommerce and Marketplaces at Avalara.  In her role, she leads the business development team for Avalara’s global eCommerce and online marketplace business. Megan has deep experience in leading teams, developing and executing on strategic initiatives, and driving growth enterprises for technology companies.

Prior to her role at Avalara, Megan was Senior Vice President, Client and Partner Success, North America, at Pitney Bowes where she led a team responsible for managing more than 700 partners and clients. She spent more than 15 years at Pitney Bowes holding various leadership positions for product management, business development, and marketing.

Megan holds a Bachelor’s degree in Business Management Information Systems from the University of Connecticut.

The RIW program has been developed to provide inspiration and direction to executives working in retail, at brands and their partner companies.

The Future of Retail festival has been produced by the team at Retail Innovation Week(R), a spin-off division from research and strategy think-tank PSFK.