The recent pandemic has accelerated retailer interest in using Augmented Reality to amplify & enhance their customers’ shopping experience. More opportunities than ever exist to reimagine the shopping experience largely driven by AR.
In this session, Sriram Thodla, former Samsung Senior Director of Emerging Technology and design strategist driving the design, development and commercialization of new products & new markets, will unpack these opportunities.
What viewers will come away with:
Examples and concepts for rethinking the in-store retail experience with AR.
Key Reflection Questions:
•Are your organizations interested in returning to status quo or seeing this as an opportunity for innovation?
•Are you set up to identify and prototype new AR use cases, or will you need to develop new capabilities?
•How is your organization reorganizing to tackle new opportunities in the wake of COVID19?
Sriram Thodla has over 15 years of experience working with Fortune 500 companies to identify new product opportunities. At Samsung, he helped launch Smart TV apps, Smart Home products, IoT, voice assistant, vision search and Augmented Reality services.
June 9, 2020 | 12:40 pm - 1:00 pm EDTHow Experiential Retail Can Thrive TomorrowWorrying about retail? Don't. In this expert panel session, experiential design leaders Mick McConnell and Ryan McLaughlin to discuss future-proof retail strategy with retail strategists from Deutsche Telekom, Iris Nova, Showfields and Taubman College.
June 9, 2020 | 12:40 pm - 1:00 pm EDTThe New Consumer Behaviors That Will Reshape The Physical StoreAgile-retail expert Melissa Gonzalez will speak about how accelerated adoption of new consumer behaviors will reshape the physical store in the future, specifically: the design and functionality of the cash wrap, the storefront window, and the acceleration of a unified commerce experience.
June 9, 2020 | 12:40 pm - 1:00 pm EDTPSFK presents the Store Redesign Debrief reportPSFK researchers explore trends along the purchase path and unpack what this means for physical stores, presenting evolving consumer attitudes and key tools & services for brick-and-mortar retailers in the "new normal."
The Future of Retail festival has been produced by the team at Retail Innovation Week(R), a spin-off division from research and strategy think-tank PSFK.