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The recent pandemic has accelerated retailer interest in using Augmented Reality to amplify & enhance their customers’ shopping experience. More opportunities than ever exist to reimagine the shopping experience largely driven by AR.
In this session, Sriram Thodla, former Samsung Senior Director of Emerging Technology and design strategist driving the design, development and commercialization of new products & new markets, will unpack these opportunities.
What viewers will come away with:
Examples and concepts for rethinking the in-store retail experience with AR.
Key Reflection Questions:
•Are your organizations interested in returning to status quo or seeing this as an opportunity for innovation?
•Are you set up to identify and prototype new AR use cases, or will you need to develop new capabilities?
• Are you thinking of AR as a way to expand digital commerce or as a way to augment physical commerce?
Sriram Thodla has over 15 years of experience working with Fortune 500 companies to identify new product opportunities. At Samsung, he helped launch Smart TV apps, Smart Home products, IoT, voice assistant, vision search and Augmented Reality services.
The Future of Retail festival has been produced by the team at Retail Innovation Week(R), a spin-off division from research and strategy think-tank PSFK.