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June 30th, 2020
12:00 pm - 12:30 pm EDT

Designing with Generosity: Building Brands That Thrive

Free
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Description

In this time of unprecedented change, we must reframe the way we live, work, and consume. We have an opportunity to reimagine a future we all want to be a part of. We need to use all the tools in our toolbox. Business is facing complex, contradictory, interconnected and interdependent issues that require unprecedented collaborations and coalitions to pull out of this stronger. This applies to how you work with your team, your suppliers, your competitors, the non-profit world and your customers in the future. We need to move away from the “Divide and Conquer” approach and toward “Unify and Create” to succeed.

In this talk, Nadine Steklenski will share some important building blocks you can leverage to create a resilient brand that not only survives, but thrives.

Talk Components:
•Research fundamentals: look beyond shopping behaviors.
•Strategy fundamentals: building a durable and defendable strategy during a historical crisis.
•Merchandising fundamentals: the return of the gut merchant.
•Leadership fundamentals: managing the change curve and bringing people along

What you will come away with:
•Time tested methods, tools and techniques for building the resilience of your team and business.
•Examples of how you might implement the fundamentals.

Key Reflection Questions:
•Does your purpose, mission, positioning, and company values still align with the energy and motivation of your employees/customers/communities? Do they honestly understand and address the collective needs of your customers?
•What 2-3 priorities will make the greatest impact on your business? How will you shift your company’s energy to relentlessly pursue? Are you seeing around corners?
•What routines do you need to be put in place to deliver a differentiated, durable and defendable assortment?
•What leadership action will you take to build energy and pride in the work the team will be undertaking? How will you contribute to building a culture of compassion and optimism at work?

The Speakers

Nadine Steklenski

Founder and Chief Advisor at Brand Love Lab, Nadine is skilled at blending design with strategy to achieve unprecedented results. Such results include the launch of multi-billion dollar owned brands for Target and strategic partnerships with designers, influencers, and studios that have positioned organizations at the forefront of change and as an industry leader.

The RIW program has been developed to provide inspiration and direction to executives working in retail, at brands and their partner companies.

The Future of Retail festival has been produced by the team at Retail Innovation Week(R), a spin-off division from research and strategy think-tank PSFK.