Web3 and the Future of Brands & Retail
  • January 19, 2022
  • Start: 1:00 pm ET | End: 2:00 pm ET
  • Virtual: Twitter Spaces

Brands, retailers, designers, agencies, investors… a discussion around the the ways in which we can all participate in this new ecosystem.

Register now
Web3 and the Future of Brands & Retail


web3 is unfolding at lightning speed and means something different to each industry participant. Brands, retailers, designers, agencies, investors… we are all trying to educate ourselves and understand the ways in which we can participate in this new ecosystem. And, trying to navigate a new set of rules and values in this new paradigm of power and ownership.

The team behind Retail Innovation Week has asked a group of diverse perspectives to share a POV on how they see brands and retailers playing in a world of web3, discord servers, metaverse worlds, NFTs and crypto. Join us on Twitter Spaces to listen in and participate in this conversation.

Expert panelists include:

Jeff Staple – Founder of REED ART DEPARTMENT and Stapleverse
Diana Richter – Head of Marketing & Brand at ConsenSys Mesh
Tiffany Rolfe – Global Chief Creative Officer R/GA
Melody Hildebrandt – EVP, Engineering at Fox TV
Ben Dietz– Former SVP Partner Concepts & Development, Vice Media

Moderated by PSFK’s Jeff Weiner. Hosted by RIW & PSFK’s Piers Fawkes

Join a community of innovators!

Register now

Latest Speaker Lineup

  • Ben Dietz
    Ben Dietz
    Co-Founder at Culture Club Show
    • LinkedIn
    Ben Dietz is a business development and strategic marketing veteran who’s spent two decades at the intersection of media, brands and culture. From 2004-2020 he was key member of the leadership at VICE Media and co-founder of VIRTUE, the agency born from VICE, shepherding creative partnerships with brands ranging from Nike to Bank of America to GE to Mazda across digital, print, TV, experiential and social touchpoints. Prior to VICE, Ben was Executive Producer at digital video pioneer Heavy.com, and a marketing exec at Sony Music. He is publisher of the [SIC] Weekly newsletter and co-host of the Instagram Live video series “Mad at Marketing.”
  • Gerald Youngblood
    Gerald Youngblood
    CMO North America at Lenovo North America
    • LinkedIn

    Gerald is an award-winning, seasoned technology and gaming executive. As the Chief Marketing Officer for Lenovo North America, he drives the regional marketing direction for Lenovo’s Intelligent Devices Group. He is also the founder of Tankee, a parent-approved destination for kids to watch and discover games they love. Youngblood set out to develop an engaging, on-demand mobile entertainment platform for gaming content that keeps the fun and eliminates questionable content for kids. Youngblood is currently a Mentor-in-Residence at the University of Texas Longhorn Startup Lab.

  • Jeff Staple
    Jeff Staple
    • LinkedIn

    Jeff Staple (born Jeffrey Ng) is a creative visionary whose work encompasses graphic, fashion, and footwear design, as well as brand marketing. He is the founder of REED ART DEPARTMENT (f.k.a. Staple Design) where he has worked on countless creative projects for clients ranging from startup brands to Fortune 100 companies. This year marks the 25th anniversary since Jeff founded STAPLE in 1997, the NY-based pioneering streetwear brand with the now infamous “Pigeon” logo, and later experiential lifestyle boutique, REED SPACE in 2002.

    Today, Jeff continues to traverse new territory as the creator and host of the Coinbase_NFT podcast “Do Process” (the spiritual heir of his renowned “Business of Hype” podcast on HYPEBEAST). He shares professional advice as one of the top teachers on SKILLSHARE (the leading online learning platform), and he is a pioneer in the web3 space as founder of the STAPLEVERSE, a new digital world based on everything he’s learned in the past quarter century as a cultural leader.

    In addition to his work as a creative, Jeff is a trusted voice in the business world, where he is a frequent moderator, lecturer, and keynote speaker at industry panels and conferences. Jeff Staple continues to expand his “Positive Social Contagion” worldwide, going on over two decades and counting.

  • Diana Richter
    Diana Richter
    Head of Marketing & Brand at ConsenSys Mesh
    • LinkedIn

    Diana is a seasoned marketer with a background working with high-growth, early stage consumer brands. Previously Endeavor, Lyft, and Maisonette. Volunteer for prison reform organization and nature lover.

  • Melody Hildebrandt
    Melody Hildebrandt
    EVP, Engineering at Fox TV
    • LinkedIn

    Melody Hildebrandt is Executive Vice President, Consumer Products and Engineering at FOX. She runs product and engineering for all digital experiences across web, mobile, and living room applications within the FOX brands notably foxsports.com, fox.com, Fox Sports App, Fox NOW and Fox Nation. She is also the group Chief Information Security Officer, responsible for the cyber security posture of the business.

    Before joining Fox, she was an executive vice president of Palantir Technologies. An early employee of the company, she led Palantir’s work in cyber security, anti- money laundering, and anti-fraud. She began her career consulting to the United States Department of Defense where she designed military and strategy wargames.

  • Piers Fawkes
    Piers Fawkes
    Founder and President at PSFK
    • LinkedIn


    Piers Fawkes is the founder of retail think tank PSFK. PSFK provides advisory services and syndicated research to the world’s most progressive companies and helps them identify future opportunity when it comes to retail and the customer experience journey.

  • Jeff Weiner
    Jeff Weiner
    PSFK Partner / Head of Business Strategy at PSFK
    • LinkedIn

Join a community of innovators!

Register now