RIW Store Tour: Soho & Noho
  • January 16, 2022
  • Start: 2:00 pm | End: 5:00 pm
  • Soho & Noho, NYC

Join us on an intimate and revealing tour of the retail outlets in one of the most important shopping locations in New York City.

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Two of New York’s greatest shopping destinations – the SoHo and NoHo area – have continuously served as a valuable source of retail innovation and inspiration. As companies all over the world look for a competitive edge to revitalize their retail footprint, there is no better area to learn from. 

Known as DTC row, curious tour goers will be able to witness first-hand a mix of leading technologies powering these next gen stores, such as smart mirrors, Augmented Reality, VR and QR codes. With today’s store hardly ever looking like a store, you’ll witness all of this inside exciting new store formats that pair traditional shopping with content creation, community-based learning, and health and wellness services. 

What makes SoHo & NoHo stand-out:

  • Focus on innovative flagship stores 
  • Deep dive on DTC row
  • Hybrid retail experiences 

Store Tours are ticketed half-days where up to a maximum of 12 attendees are walked around a neighborhood with a leading expert in experience design and retail innovation who has the inside scope on the strategy and operations behind each store. On the tour, a guide will explain the store’s innovative features alongside a representative from the retailer who will provide additional insights. 

All attendees on the door will be provided the following:

  1. A printed version of PSFK’s 45 page New York Retail Innovation guide to support their study.
  2. Handout during the tour
  3. Video recording of the tour summarizing the visit

Because of the changing circumstances in our pandemic world, final agenda will be defined one week before the trip but we expect to feature the following:

  • The Allure Store
  • Brooklyn Dumpling Shop
  • Great Jones Distilling Co.
  • HealthQuarters
  • Homer
  • Lacoste
  • On NYC
  • SaksWorks
  • Shopify NY
  • Sour Patch Kids
  • Uniqlo
  • Wilson
  • Burrow House
  • Showfields
  • StockX

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Latest Speaker Lineup

  • Gabriela Baiter
    Gabriela Baiter

    Gabriela is the founder of Whereabout Studio, an experiential agency that helps brands navigate the future of retail by creating captivating and immersive pop-up and in-store experiences. Since 2017, Gabriela and her team have helped dozens of digitally native brands move offline including Ettiude, Mejuri, Floyd, Toms, and Hunker. Past projects have been recognized by leading publications, including earning a Webby Award in 2019 for Best Influencer Engagements.

    Prior to Whereabout, Gabriela spearheaded brand and experiential projects for tech giants Facebook and Uber. Her passion for retail emerged at Uber, where she helped overhaul the company’s Driver Support Centers, a global retail footprint spanning over 650 stores.

    Gabriela is frequently featured on the internet and on stage where she discusses the future of retail and how stores shouldn’t look anything like stores.

Join a community of innovators!

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