RIW Store Tour: Midtown
  • January 18, 2022
  • Start: 2:00 pm | End: 5:00 pm
  • Midtown, NYC

Join us on an intimate and revealing tour of the big-brand retail flagships in the heart of New York City.

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When it comes to world-class shopping, there are few places that rival Midtown Manhattan. Traditionally, Fifth Avenue and the surrounding area symbolized luxury shopping, but now the area retailers are incorporating new technologies like AR and VR for a more nontraditional shopping experience. 

The cosmopolitan neighborhood is packed with luxury department stores, multi-story retail centers, and independent boutiques that, since the beginning of the pandemic, have become examples of how to design health-protecting systems for retail. You’ll witness first-hand how designated BOPIS areas, QR code-based checkouts, and Scan and Go payment opportunities make for a speedy in-store experience. Tour-goers can also expect top-notch tech integrations, such as AI-enabled product testing, virtual reality experiences, and state-of-the-art customization stations. 

What makes Midtown stand out: 

  • Innovative product trials
  • Focus on personalization and customization
  • Luxury retail experiences 

Store Tours are ticketed half-days where up to a maximum of 12 attendees are walked around a neighborhood with a leading expert in experience design and retail innovation who has the inside scope on the strategy and operations behind each store. On the tour, a guide will explain the store’s innovative features alongside a representative from the retailer who will provide additional insights. 

All attendees on the door will be provided the following:

  1. A printed version of PSFK’s 45 page New York Retail Innovation guide to support their study.
  2. Handout during the tour
  3. Video recording of the tour summarizing the visit

Because of the changing circumstances in our pandemic world, final agenda will be defined one week before the trip but we expect to feature the following:

  • Lego
  • MLB Flagship 
  • NHL Flagship
  • Nordstrom x Fjällräven
  • Nordstrom Home 
  • Cartier 
  • IKEA Planning Studio 
  • NIKE House of Innovation 000
  • Puma  
  • Sweetgreen 3.0

Join a community of innovators!

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