RIW Store Tour: Flatiron & Nomad
  • January 17, 2022
  • Start: 2:00 pm | End: 5:00 pm
  • Flatiron & Nomad Districts, NYC

Join us on an intimate and revealing tour of the retail outlets in one of the most digitally infused shopping locations in New York City.

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Under the iconic wedge-shaped Flatiron Building lies an impressive selection of contemporary brands, big box retailers, and restaurants. With its cast-iron buildings and the iconic Madison Square Park, the central commercial district of downtown Manhattan attracts locals and tourists to a myriad of immersive, adventurous and innovative retail experiences.

If you’re interested in how AR and VR can be integrated into the customer experience, or looking for examples of how to create spaces that foster community gatherings, the Flatiron and Nomad area tour is for you. You’ll witness new store formats that pair traditional shopping with museum-like displays, cultural excursions, and immersive exhibitions. 

What makes the Flatiron and Nomad areas stand out: 

  • Integration of AR and VR 
  • Cultural gatherings 
  • Immersive retail experiences

Store Tours are ticketed half-days where up to a maximum of 12 attendees are walked around a neighborhood with a leading expert in experience design and retail innovation who has the inside scope on the strategy and operations behind each store. On the tour, a guide will explain the store’s innovative features alongside a representative from the retailer who will provide additional insights. 

All attendees on the door will be provided the following:

  1. A printed version of PSFK’s 45 page New York Retail Innovation guide to support their study.
  2. Handout during the tour
  3. Video recording of the tour summarizing the visit

Because of the changing circumstances in our pandemic world, final agenda will be defined one week before the trip but we expect to feature the following:

  • The FRIENDS Experience 
  • Harry Potter
  • Eataly 
  • Fotographiska Museum 
  • Neuehouse 
  • Standard dose

Join a community of innovators!

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