RIW Store Tour: Chelsea & Meatpacking
  • January 17, 2022
  • Start: 10:00 am | End: 1:00 pm
  • Chelsea & Meatpacking, NYC

Join us on an intimate and revealing tour of the retail outlets in one of the most thriving shopping locations in New York City.

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Description

Known for attracting a community of creatives, innovators and tourists, The Meatpacking District and Chelsea area have become the homes of exemplary high-end shopping, hotels, contemporary art, and trendy restaurants. Observant visitors will notice a neighborhood rooted in history, but with retail experiences at the very forefront of what is new, exciting, and trendy. 

You’ll be able to witness retail innovation at its finest from with immersive visualizations, narrative merchandising, and themes of sustainability, by retailers ranging from Silicon Valley tech companies and hyper-local concept stores. Tour-goers will learn how to tell a brand’s story through interactive product displays, Augmented Reality, QR codes, and more, as retailers are making innovation and excitement a central aspect of the shopping experience.

What makes Chelsea & The Meatpacking District stand out:

  • Focus on innovative storytelling 
  • Hyper-local concept stores 
  • Interactive product displays 

Store Tours are ticketed half-days where up to a maximum of 12 attendees are walked around a neighborhood with a leading expert in experience design and retail innovation who has the inside scope on the strategy and operations behind each store. On the tour, a guide will explain the store’s innovative features alongside a representative from the retailer who will provide additional insights. 

All attendees on the door will be provided the following:

  1. A printed version of PSFK’s 45 page New York Retail Innovation guide to support their study.
  2. Handout during the tour
  3. Video recording of the tour summarizing the visit

Because of the changing circumstances in our pandemic world, final agenda will be defined one week before the trip but we expect to feature the following:

  • Bed Bath & Beyond 
  • FASHIONPHILE at Neighborhood Goods 
  • Google 
  • INTERSECT by Lexus 
  • Starbucks Reserve Roastery

Join a community of innovators!

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