RIW Store Tour: American Dream Mall
  • January 19, 2022
  • Start: 9:00 am | End: 2:00 pm
  • East Rutherford, New Jersey

Join us on an intimate and revealing tour of this entertainment-fueled retail experience a short trip outside the heart of New York City.

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Just a short trip from New York lies the mall that truly has it all: amusement park rides, mini golf courses, water parks, indoor ski slopes, skating rinks, over 400 luxury and contemporary retailers, museums, and over 150 dining options. The American Dream Mall, developed by shopping center specialists Triple Five Group, is redefining the mall experience and combining fantasy, fashion, food, and family excursions into a single experience. 

Throughout the 3 million square foot space, curious tour-goers will be able to witness first-hand a mix of leading technologies powering this next generation mall, such as smart mirrors, Augmented Reality, VR, 3D, and QR codes. You’ll encounter multiple record-breaking retail and entertainment experiences that are sure to inspire and push the boundaries of what’s possible. 

What makes The American Dream Mall stand out: 

  • Record-breaking retail and entertainment experiences
  • Multi-purpose spaces 
  • Luxury and contemporary retail experiences 

Store Tours are ticketed half-days where up to a maximum of 12 attendees are walked around a neighborhood with a leading expert in experience design and retail innovation who has the inside scope on the strategy and operations behind each store. On the tour, a guide will explain the store’s innovative features alongside a representative from the retailer who will provide additional insights. 

All attendees on the door will be provided the following:

  1. A printed version of PSFK’s 45 page New York Retail Innovation guide to support their study.
  2. Handout during the tour
  3. Video recording of the tour summarizing the visit

Because of the changing circumstances in our pandemic world, final agenda will be defined one week before the trip but we expect to feature the following:

  • Amazon 4-star
  • Angry Birds Mini Golf
  • The Avenue
  • DreamWorks Water Park
  • LEGOLAND Discovery Center
  • Mirror Maze
  • Nickelodeon Universe ​​Theme Park​
  • Out of this World Blacklight Mini Golf
  • The Rink
  • TiLT – a Tracy Lee Stum Museum

Join a community of innovators!

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