NYC & The Future of Store Design
  • January 17, 2022
  • Start: 8:30 am | End: 10:00 am
  • Livestreamed

Join us for free online and in-person to listen to expert speakers discussing emerging store design themes driven by omnichannel, museumification, smart assistance, contextual content and sustainable storytelling.

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NYC & The Future of Store Design


New York City could well be the most important retail market in the world. No other destination contains the volume of experimental, progressive and down-right proud store experiences. In this session we will listen to retailers and design experts talk about the latest store experiences plus the key themes that are emerging in the market.

This free-to-attend session will be broadcast via a free livestream. Virtual attendees will be able to interact with other audience experts and PSFK researchers by using the event’s Interactive Chat function, as well as have the opportunity to virtually network with other attendees.

This session is a must-attend event for attendees visiting Retail Innovation Week 2022 or the NRF 22 Javits Big Show (additional RSVP required). It’s ideal for executives working at retailers, at consumer products and brand manufacturers and for solution providers.

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  • 1. Virtual NYC Store Tour With PSFK: Midtown, Flatiron, Chelsea & Meatpacking

    On this Virtual Store Tour of NYC, PSFK will lead you on a journey through New York City’s greatest shopping locations – Midtown Manhattan, Flatiron, Chelsea and the Meatpacking districts – showcasing retail innovation at its finest.

  • 2. Expert Panel Discussion

    Our expert speakers will look at how retailers are creating innovative omnichannel experiences; brick-and-mortar’s shift towards museumification; how brands are using smart assistance tools to provide expert service in real-time; the implementation of contextual content; and lastly, how retailers are shifting their messaging to include sustainable storytelling. Throughout the panels, attendees will gain insight from the diversity of approaches that are manifesting across New York City and the world, learning what’s next in the shopper experience.

  • 3. Virtual NYC Store Tour With PSFK: Soho, Noho & the American Dream Mall

    PSFK researchers present an intimate and revealing tour of the most important retail destinations in the center of New York City and take a short virtual trip with us outside of the city for a tour of an entertainment-fueled retail experience.

Latest Speaker Lineup

  • Melissa Gonzalez
    Melissa Gonzalez
    CEO & Founder at Lionesque Group
    • LinkedIn

    Melissa Gonzalez the award-winning CEO of The Lion’esque Group, an MG2 company, pioneers the boundaries of experiential retail to help brands such as Ever/Body, Nordstrom, and Burrow foster consumer engagement and evolve their offering. An innovator at heart, Melissa is consistently recognized as one of the leading ‘Women In Design’ and ‘Top 10 Retail Design Influencers of the Year’. In her downtime, she can be spotted seeking inspiration in unexpected places (like skydiving 10,000 feet above ground).

  • Robyn Novak
    Robyn Novak
    Director of Strategy & Development at AGAR
    • LinkedIn

    Robyn Novak is the Director of Strategy & Development for AGAR, an experiential company founded on the premise that as the world grows more and more digital the value of a human connection and experience inherently increases. AGAR leverages experiential design and communications, event production and technology to reach audiences and grow culture for companies, brands and the communities they serve. AGAR’s team of creators, makers and producers have their fingers on the pulse of cultural relevance and access to the right people, places and things to facilitate connection, drive action and empower change and growth. AGAR creates real connections for brands like Aussie, Olay, Tide, Crest, Old Spice, P&G, Kroger, All Nippon Airways, US Bank, Cincinnati Children’s Hospital and Lexus.

    Prior to joining AGAR, Robyn led a national team of retail strategists and designers to develop unique experiences ranging from first-generation retail to scalable design solutions for some of the world’s biggest brands, including Tiffany & Co,, Levi’s, American Girl, Dick’s Sporting Goods, Disney, Bloomingdales, DSW, T-Mobile, Sephora and Hilton. With over 20 years of retail experience, Robyn’s personal passion lies in the role that design plays in transforming the everyday.

  • Sara Schiller
    Sara Schiller
    Co-Founder at Sloomoo Institute
    • LinkedIn

    Sara Schiller, Co- Founder of Sloomoo Institute, is credited for re-inventing the “meetings” business with her company, Meet, which launched over a decade ago. With three curated venues, each filled with contemporary art, evocative design, and high technology, Meet revolutionized how corporations gather for offsite brainstorming sessions, focus groups, pitch meetings, and launches. Like her partner, Karen, she is an avid art collector and was behind the world’s largest blog dedicated to street art – Wooster Collective. In 2006, Sara and her husband opened a critically acclaimed street art pop up in Soho, 11 Spring. Together, the duo authored multiple books, including one of Taschen’s best sellers, “Trespass: A History of Uncomissioned Urban Art.” She previously worked for Starwood Hotels and earned her MBA from Stern School of Business. She is a slime-making mom to seven and twelve year-old girls, Sloomoo’s Chief Creative Kids.

  • Steve Dennis
    Steve Dennis
    President & Founder at SageBerry Consulting
    • LinkedIn

    Steve Dennis has over 30+ years of experience as a strategic advisor, board member, general manager and C-level executive at two Fortune 500 retailers. He has worked with dozens of retail, luxury, technology and social impacts brands to inspire, catalyze and design more remarkable and profitable growth strategies.

    Steve’s signature “tell is like it is” style and ‘8 Essentials of Remarkable Retail’ framework makes him one of the industry’s most in-demand thought leaders. He has delivered keynotes, led management workshops and consulted across six continents, sharing what it takes to win and keep customers in the age of Amazon, Alibaba, and digital disruption.

    He is also a senior contributor to Forbes magazine and his insights are regularly featured in the media including Bloomberg/BusinessWeek, CNBC, CNN, Fortune, Harvard Business Review, USA Today and The Wall Street Journal, amongst many others.

  • Sanam Salek
    Sanam Salek
    Co-Founder at MA-MA
    • LinkedIn

    Sanam Salek is a co-founder of the multi-disciplinary New York design studio called MA-MA. The studio practices within a wide range of scales of design, offering services in architectural, interior, scenography, furniture, and product design. After receiving her Masters of Architecture from the University of Pennsylvania, School of Design, Sanam went on to serve as Project Manager for the adaptive reuse of the historical New Holland Island mixed-use development in St. Petersburg, Russia. She went on to become a Senior Designer and Project Leader at Bjarke Ingels Group (BIG), where she lead the winning competition team for the Delacorte Theater renovation in Central Park, as well as, 670 Mesquit, a 5-acre mixed-use development in Downtown Los Angeles.

  • Gabriela Baiter
    Gabriela Baiter

    Gabriela is the founder of Whereabout Studio, an experiential agency that helps brands navigate the future of retail by creating captivating and immersive pop-up and in-store experiences. Since 2017, Gabriela and her team have helped dozens of digitally native brands move offline including Ettiude, Mejuri, Floyd, Toms, and Hunker. Past projects have been recognized by leading publications, including earning a Webby Award in 2019 for Best Influencer Engagements.

    Prior to Whereabout, Gabriela spearheaded brand and experiential projects for tech giants Facebook and Uber. Her passion for retail emerged at Uber, where she helped overhaul the company’s Driver Support Centers, a global retail footprint spanning over 650 stores.

    Gabriela is frequently featured on the internet and on stage where she discusses the future of retail and how stores shouldn’t look anything like stores.

  • Albert Vita
    Albert Vita
    Founder at Homebirds
    • LinkedIn

    Albert Vita is the founder of Homebirds, a home improvement subscription service designed to simplify home ownership.  Leveraging its AI-platform, Homebirds customers receive a customized home improvement project list along with the specific tools and know-how to complete the project.  Albert is the former Director of Strategy and Innovation for The Home Depot and led Home Depot’s “Store of the Future” as well as its ground-breaking HD Design Center which reimagined Kitchen and Bath remodeling.  Prior to Home Depot, Albert was a strategy consultant at top firms including McKinsey, Deloitte, and IBM and his retail client list includes Walmart, Target, CVS, Macys, Nike, and eBay.  Albert and his family are based in Atlanta, GA.

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