Join us for an exclusive talk where Gen-Z specialists from Your Studio will discuss the future of retail and how to understand this generation. This event is exclusive to industry leaders, so register now!
Gen-Z are the most talked about and important generation of ‘Now’. Hard to pin down and hard to understand; they are a multi-dimensional, values driven group who are socially conscious, environmentally minded and digital natives. As the next major spending power, brands must understand this cohort for future success. With the gaze from the retail world firmly on this mindset, in this talk, executives at leading design firm Your Studio explore beyond demographic labels and decode what the Gen-Z mindset really is, what they want and how brands must reshape their retail experiences to meet their needs of happiness, fulfillment, security and appreciation.
Tom Philipson is Founder, CEO, Group Strategy Director at YourStudio. Co-founded by Tom Philipson and Howard Sullivan, YourStuido has evolved organically with studios now in London, Melbourne and Amsterdam, with each studio working collaboratively with some of the world’s most inspiring brands. With the expansion of YourStudio and with the creation of its sister company YS.Works, pioneering creative workspace, Tom’s role has evolved into focusing on the strategic direction of the YS brand and supporting the YS team and its clients globally.