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January 13th, 2021
11:00 am - 1:00 pm EST
Virtual Event

PSFK presents….Retailing With Purpose

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Virtual Event

Description

During this two-hour virtual conference, the retail-futures research firm, PSFK, hosts a series of talks from leading experts from global companies and emerging start-ups.  This retail innovation conference session will help retail and brand execs understand how to authentically incorporate inclusivity, empathy, and sustainability into company culture, structure, and production, and engage and inspire consumers in the process.

Session Overview

Seismic cultural shifts have challenged businesses to look beyond traditional metrics to redefine value and success. In light of the BLM movement, COVID-19, the 2020 elections and beyond, businesses must reexamine their messaging, practices and offerings to meet the needs of consumers and employees alike. As consumers become more keenly aware of what authentic effort, ethos, or empathy looks like from brands, they’re more intentional about buying in or opting out of those that do not align with their values. By prioritizing honesty in communications, sustainability in operations, and converting words into action, innovative businesses are building trust, creating connections and providing meaningful support in an era characterized by purpose. 

The consumer of today views their purchasing behavior as a way to put their values into practice. Progressive companies make these decisions easy for consumers by weaving inclusion, diversity, and sustainability into the internal fabric of their organizations, and subsequently, creating welcoming communities consumers can support. Join PSFK researchers and pioneers from leading retailers and brands to hear firsthand how to innovate with purpose and build a resilient brand that will resonate. Learn how intrinsic motivation to prioritize social, cultural, and environmental responsibility, enables businesses to not only navigate important cultural shifts, but lead the way with empathy and responsibility.

Join PSFK researchers and pioneers from leading retailers and brands to hear firsthand how to redefine the digital commerce experience. Full agenda to come.

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The Speakers

Helena Price Hambrecht

Helena Price Hambrecht is the co-founder and Co-CEO of Haus. Prior to Haus, Helena was a Silicon Valley creative who helped shape brands like Facebook, Fitbit, Google, Instagram, Microsoft, Nike, Pinterest, Slack, Square, Twitter and Uber. Her work has been featured on ABC, CNN, The New York Times, Fast Company, Fortune, Glamour, The Guardian, and Inc.

Eva Goicochea

Éva spent her early career as a legislative aide in healthcare then 10+ years in ecommerce, social media, and brand strategy working with Squarespace, adidas, and on the early team at Everlane. She co-founded her first company, Tinker Watches, in 2015. Converging her passion for healthcare and brand, she launched maude, a modern intimacy company, in 2018 which has since been featured in Vogue, The New York Times, Forbes, and some other 400+ publications. To-date, she’s one of only 60 Latinx women to raise over $1 million in VC funding. She sits on the board of Peer Health Exchange.

Christina Ferzli

Chris has dedicated her career to building a healthier future for our people and planet, making her a natural fit to join the Ocean Spray cooperative. “It is such a meaningful opportunity to work for a farmer-owned cooperative that is harnessing the intrinsic power of the cranberry in its products, while at the same time caring for and improving our environment.”

As Ocean Spray’s Director of Global Corporate Affairs and Communications, Chris leads Ocean Spray’s Public Relations, Integrated Partnerships, Sustainability, Government Affairs, Corporate Social Responsibility, Consumer Affairs, and Internal Communications teams. In this role, her primary goal is to ensure Ocean Spray connects its farms to families worldwide, improving the access, affordability, and quality of nutritious food to all communities.

Chris joins Ocean Spray from the Milken Institute’s Center for Public Health where she fostered strategic partnerships and led programming to elevate sustainable solutions to the health crises around the globe. Prior to Milken, Chris served as Strategy Director and Legal Counsel for Michelle Obama’s Partnership for a Healthier America, where she worked with corporate leaders, health experts, government officials, and celebrities to improve health and wellness in all communities.

For over a decade, Chris has cultivated more than 200 corporate partnerships, led dozens of marketing initiatives, engaged over 100 celebrities, directed meaningful policy, and led legal and compliance strategies–all with the health and wellbeing of children, families, and communities at the core of her work.

Maggie Hureau

Maggie Hureau leads Social Impact at Harry’s, working in deep partnership with nonprofit organizations to ensure that men who need mental health care can get access to it. Most recently, Maggie led Harry’s charge to helping 500,000 men get access to better mental health care in less than two years. Prior to joining Harry’s, Maggie spent 15 years working with City Year, a nonprofit organization dedicated to providing support to the most underserved schools in America. Her direct service work in schools and communities across New York City led her into the development and partnership space, specializing in increasing organizational impact and reach. Maggie is a graduate of Eugene Lang College at The New School, with a degree in Urban Studies. She currently lives in Queens and is a certified reiki practitioner.

The RIW program has been developed to provide inspiration and direction to executives working in retail, at brands and their partner companies.

The Future of Retail festival has been produced by the team at Retail Innovation Week(R), a spin-off division from research and strategy think-tank PSFK.