During this two-hour virtual conference, the retail-futures research firm, PSFK, hosts a series of talks from leading experts from global companies and emerging start-ups. This retail innovation conference session will help retail and brand execs understand how to authentically incorporate inclusivity, empathy, and sustainability into company culture, structure, and production, and engage and inspire consumers in the process.
Seismic cultural shifts have challenged businesses to look beyond traditional metrics to redefine value and success. In light of the BLM movement, COVID-19, the 2020 elections and beyond, businesses must reexamine their messaging, practices and offerings to meet the needs of consumers and employees alike. As consumers become more keenly aware of what authentic effort, ethos, or empathy looks like from brands, they’re more intentional about buying in or opting out of those that do not align with their values. By prioritizing honesty in communications, sustainability in operations, and converting words into action, innovative businesses are building trust, creating connections and providing meaningful support in an era characterized by purpose.
The consumer of today views their purchasing behavior as a way to put their values into practice. Progressive companies make these decisions easy for consumers by weaving inclusion, diversity, and sustainability into the internal fabric of their organizations, and subsequently, creating welcoming communities consumers can support. Join PSFK researchers and pioneers from leading retailers and brands to hear firsthand how to innovate with purpose and build a resilient brand that will resonate. Learn how intrinsic motivation to prioritize social, cultural, and environmental responsibility, enables businesses to not only navigate important cultural shifts, but lead the way with empathy and responsibility.
Join PSFK researchers and pioneers from leading retailers and brands to hear firsthand how to redefine the digital commerce experience. Full agenda to come.RSVP
Helena Price Hambrecht is the co-founder and Co-CEO of Haus. Prior to Haus, Helena was a Silicon Valley creative who helped shape brands like Facebook, Fitbit, Google, Instagram, Microsoft, Nike, Pinterest, Slack, Square, Twitter and Uber. Her work has been featured on ABC, CNN, The New York Times, Fast Company, Fortune, Glamour, The Guardian, and Inc.
The Future of Retail festival has been produced by the team at Retail Innovation Week(R), a spin-off division from research and strategy think-tank PSFK.