Livestreaming and the Customer Journey: A New Era of Engagement and Personalization
Join us for a 30-minute webinar on Friday, February 24th at 12 pm noon EST as we delve into the key findings of the upcoming Livestream Report by PSFK. This exciting session will feature industry experts, including Neha Singh of Obsess, Ranjan Roy of Adore Me, and Giovanni Zaccariello of Coach, who will explore the potential of livestreaming for retailers and brands and provide insight into how to create engaging and entertaining commerce experiences.
During the webinar, our team will present the latest trends and best practices in the world of livestreaming, including high conversion rates and increased engagement with target audiences. We will also discuss the potential for livestreaming to revitalize interest in previous best sellers and how it can be used as a new product launch platform.
Our expert panel, consisting of Neha Singh of Obsess, Ranjan Roy of Adore Me, and Giovanni Zaccariello of Coach, will then explore the various platforms and tools to consider for livestreaming success and how to maximize results for your retail and brand efforts. You will hear case studies from industry leaders who have successfully leveraged livestreaming to drive business results, and gain valuable insights into how to integrate product demonstration with instant purchasing and solicit feedback.
Don’t miss this opportunity to learn from the best in the business and discover how to take advantage of the full potential of livestreaming for your brand or retail operation.
Register now to secure your spot!
Inspired by the creative world of visual experience at a young age, Giovanni Zaccariello has spent over 20 years in the fashion industry revolutionizing consumer experiences.
Born in Italy and graduating from Oxford with a 1st Class Honors Master’s Degree in Business & Branding, Giovanni has traveled the world residing in the UK before moving to Holland and Hong Kong for various professional opportunities.
In 2014, after 4 years in Hong Kong, Giovanni relocated to New York to lead the Global Visual Merchandising team. His level of responsibilities have consistently increased and most recently, he stepped into a new role as Senior Vice President, Global Visual Experience where he currently leads Visual Merchandising, 3D Creative Studio (windows, showrooms, pop-ups), Brand Events (including the design & production of the fashion shows) & and most recently the Digital Experience Team.
Alongside his current professional role, Giovanni is an avid exercise enthusiast – passionate about health and fitness he spends time each day training and enjoying the finest coffee shops in New York City – a place with which he has fallen in love and calls his forever home.
Neha Singh is the CEO & Founder of Obsess, an experiential e-commerce platform enabling brands and retailers to create visual, immersive, 3D virtual stores. She was previously the Head of Product at Vogue, where she was responsible for the product strategy and technology execution of Vogue’s digital business including content products, ad products and distribution platforms. Prior to that, Neha was VP of Product and Engineering at AHAlife, an e-commerce startup for luxury lifestyle products. Neha began her career at Google, where she was a Software Engineer and Tech Lead for 5 years and worked on Google AdWords and Google News. She holds an undergraduate Computer Science degree from The University of Texas at Austin and a graduate Computer Science degree from MIT.
Ranjan Roy is the VP of Strategy at Adore Me, helping drive the DTC womenswear brand’s expansion into new innovation and sustainability initiatives. Before Adore Me, he spent time in a variety of media and technology roles, running a content personalization startup and working as a Director at the Financial Times. Ranjan earned his MBA at INSEAD, and is incredibly thankful to work at the intersection of retail + media + technology at a transformative time like this.
Founded in 2011 as a disruptive online lingerie startup, Adore Me has evolved into a DTC womenswear brand that serves women of all sizes and budgets. The company is transforming the way people shop with a pioneering try-at-home commerce service that features lingerie, swimwear, activewear, loungewear, and compression intimates. With a series of sustainability initiatives that led to it being the first Certified B-Corp lingerie brand in the U.S., Adore Me is revolutionizing affordable sustainability through cutting-edge technologies and advanced innovations at affordable price points.