PSFK presents…Winning in Digital Marketplaces
  • January 14, 2021
  • Start: 11:00 am ET | End: 1:00 pm ET

Join PSFK researchers and pioneers from leading retailers and brands to hear best practices for effectively optimizing selling online through SEO, competitive pricing, digital product placement, and fulfillment.

PSFK presents…Winning in Digital Marketplaces


Winning at the Digital Marketplaces

During this two-hour virtual conference, the retail-futures research firm, PSFK, to listen in on a series of talks with leaders from category winning brands, retailers and the startups that are powering their retail and CX experiences. This digital marketplace conference session will help retail and brand execs understand how to optimize their digital marketing and selling strategies, to stand out and engage consumers within these virtual spaces.

Day 4 of Retail Innovation Week 2021 is sponsored by Avalara, who provides tax automation technology for growing businesses.

Hear From:
George Trantas, Senior Director of Global Marketplaces at Avalara
Dale Volpe Co-Founder of FOX HOLT
Katy Rowley, Co-Founder of FOX HOLT
Scott Kelliher, Head of US Brand Advertising & Partnerships eBay Ads
Beth Furtado, Chief Strategy Officer at GS&MD
Piers Fawkes, Founder of PSFK
Scott Lachut, President of Research and Strategy at PSFK

Session Overview
Virtual tools and online stores have not only democratized the digital shopping process for consumers, but increased their expectations for simplicity, convenience, and personalization. As the online shopping landscape continues to evolve, digital marketplaces are becoming the first place many shoppers go for research, discovery and purchase. At the most basic level, these one-stop-shops offer ease, convenience and competitive pricing but when done well, can also provide inspiration, education and personalization.

A compelling combination for customers and an increasingly important consideration for brands and sellers of any size but not without a unique set of challenges. To maximize the benefits of these platforms, businesses must determine how marketplaces fit into their broader retail strategy before choosing where, what and how they’d like to sell

Join PSFK researchers and pioneers from leading platforms and brands to hear why marketplaces should be a core aspect of a successful omnichannel approach and how to create the winning formula for gaining an audience, leveraging insights and generating sales.

Latest Speaker Lineup

  • George Trantas
    George Trantas

    George is senior director of global marketplaces at Avalara. In his role, George oversees the business development operations strategy for Avalara’s global online marketplace business. George has extensive experience leading business development strategies in the ecommerce and marketplace industry. Prior to Avalara, George was vice president of client success commerce services at Pitney Bowes. He also spent more than four years at eBay where he supported the logistics, motor parts, and emerging verticals business units. George holds a Bachelor’s of Business Administration and Marketing from Elon University.

  • Piers Fawkes
    Piers Fawkes
    Founder and President at PSFK
    • LinkedIn


    Piers Fawkes is the founder of retail think tank PSFK. PSFK provides advisory services and syndicated research to the world’s most progressive companies and helps them identify future opportunity when it comes to retail and the customer experience journey.

  • Scott Lachut
    Scott Lachut
    Partner, President Research & Strategy at PSFK


    Scott Lachut is Partner/President of Research and Strategy at PSFK. For 10+ years, Scott has delivered insights to world-class brands. He studies emerging cultural signals to create frameworks for understanding change and its impacts, allowing him to paint a picture of the future, identify new opportunities and develop strategies for how to leverage them.

  • Dale Volpe
    Dale Volpe

    As a vegan and a motivated, artistic force, Dale Volpe aims to represent and serve the sustainably-minded shopper; those who seek quality pieces but also seek to nurture the planet. She believes strongly in educating consumers specifically about how “fashion” choices affect the environment and the future for our children. Volpe worked for Calvin Klein post college (approximately 100 years ago), before becoming the National Merchandise Manager for a licensee of Ralph Lauren. She went on to Moschino as a Showroom Account Executive, and found her first real calling when she began styling private clients for years following that. After moving to Texas and starting a family, Volpe found a space lacking in the mindful market: a need for well-crafted products founded on the principles of living beautifully, while properly caring for the planet and its inhabitants. This is where she joined forces with co-founder and fellow new Texan, Katy Rowley, a consumer and fashion expert who loves spreadsheets and has an unmatched eye for detail. She co-founded FOX HOLT in 2019 with Rowley, and began to foster a community of like-minded, creative designers and artists who are passionate about change and lasting impact.

  • Katy Rowley
    Katy Rowley

    Katy Rowley wanted to create a place to make shopping mindfully easy and simple; to develop a space where a sustainable consumer, or accidental one, could buy pieces that help create change, while still living beautifully. A London native, Rowley worked as a Customer Relationship Management (CRM) executive, before landing her dream job at, where she was the Head of CRM. This is where she honed her love of fashion, e-commerce, and developed an in-depth understanding of the luxury customer experience. Like Volpe, a move and motherhood brought her to being more thoughtful about the brands she supported. The fashion and lifestyle professionals responded to the demand for well-crafted, luxurious products, made ethically and sustainably, and launched a successful marketplace to house different designers, specialists and artists, who adhere to their principles. Mothers first, she and Volpe wanted to help educate about the benefits of sustainable fashion, to inspire ethical purchasing and leave a better world for their children. The fashion industry mavens share a deeply-rooted belief that purchases directly impact the future, the future of their loved ones, and beyond. FOX HOLT supports the people who are creating with the future in mind.

  • Scott Kelliher
    Scott Kelliher

    Scott Kelliher joined eBay in May of 2019 as Head of US Brand Advertising & Partnerships, eBay Ads. Scott is responsible for all advertising partnerships, overseeing all aspects of the business including Marketing, Partnership Development, and Operations.  

    Before eBay Ads, Scott held leadership positions at Time Inc., Yahoo, and AOL where he guided business strategy and key client relationships across several categories. Most recently, he served as President of Sales and Marketing for the Tech, Telco and Auto verticals at Time Inc. 

    Through his work with some of the world’s most iconic brands, both on the publisher and client side, Scott has deep industry knowledge and keen insight into the complex world of digital advertising, data, and ad tech. He has a true passion for helping brands succeed. 

    A frequent speaker on panels and at industry events, Kelliher is a graduate of Bates College. Scott currently sits on the Board of Directors for Outthink.

  • Elisabete Furtado MSc
    Elisabete Furtado MSc

    Elisabete Furtado MSc holds a Professional Masters’ Degree in Competitiveness Management at Fundação Getulio Vargas – FGV/EAESP (São Paulo/Brazil). She is a MBA Professor at FGV on Communication, Planning and Digital Media Convergence; Digital Branding; E-commerce/Omnichannel Operations;  Innovation and Marketing and Digital Media. Elisabete is the author of books and blogs on marketing and retail trends, and is the Chief Strategy Officer at Gouvêa Experience, who are specialized in content generation and relationship through events and publications.

    Elisabete is an experienced marketing consultant with a demonstrated history of working in Retail industry. Skilled in Marketing Management, Business Strategy, Business Planning and Retail.

  • Sharon Gee
    Sharon Gee
    Sharon is a digital commerce veteran with 10+ years of experience in digital marketing, ecommerce strategy, digital transformation and back office operations. She has led Sales and Business Development teams in the commerce technology and systems integration space for global companies including BigCommerce, Skubana, Born, Fluid (acquired by Astound), and Tribal DDB. Over the years, she has spoken with thousands of merchants (SMB to Enterprise) and helped architect the digital transformation and omnichannel strategy for hundreds of brands and retailers (Michael Kors, Joann Fabrics, Converse, Billabong Brands, M. Gemi and many others) across many platforms (Salesforce Commerce Cloud, Magento, Hybris, Shopify Plus, BigCommerce). Sharon has a comprehensive understanding of the Commerce ecosystem and looks to leverage this on behalf of merchants to help them grow their business across Channels. Currently, she oversees the Omnichannel Partnerships team at BigCommerce which focuses on helping merchants grow via integrations to key channels such as Google, Facebook, Amazon, Ebay, Walmart and many others.