How to prioritize social, cultural, and environmental responsibility to enable businesses to not only navigate important cultural shifts, but lead the way with empathy and responsibility.
This session will help retail and brand execs understand how to authentically incorporate inclusivity, empathy, and sustainability into company culture, structure, and production, and engage and inspire consumers in the process.
Helena Price Hambrecht, Co-founder and Co-CEO of Haus
Eva Goicochea, Founder of Maude
Maggie Hureau, Social Impact Lead at Harry’s
Afdhel Aziz, Founder and Chief Purpose Officer at Conspiracy of Love
Ezinne (Kwubiri) Okoro, Global Chief Inclusion, Equity and Diversity Officer at Wunderman Thompson
Ben Branson, Founder of Seedlip
Tom Harfleet, Head of Nature at Seedlip
Brian Dodge, President of RILA
Kelly Cobb, VP of Community + Giving at Bombas
Karla Gallardo, Founder of Cuyana
Scott Lachut, President of Research and Strategy at PSFK
Piers Fawkes, Founder of PSFK
Seismic cultural shifts have challenged businesses to look beyond traditional metrics to redefine value and success. In light of the BLM movement, COVID-19, the 2020 elections and beyond, businesses must reexamine their messaging, practices and offerings to meet the needs of consumers and employees alike. As consumers become more keenly aware of what authentic effort, ethos, or empathy looks like from brands, they’re more intentional about buying in or opting out of those that do not align with their values. By prioritizing honesty in communications, sustainability in operations, and converting words into action, innovative businesses are building trust, creating connections and providing meaningful support in an era characterized by purpose.
The consumer of today views their purchasing behavior as a way to put their values into practice. Progressive companies make these decisions easy for consumers by weaving inclusion, diversity, and sustainability into the internal fabric of their organizations, and subsequently, creating welcoming communities consumers can support.
Join PSFK researchers and pioneers from leading retailers and brands to hear firsthand how to innovate with purpose and build a resilient brand that will resonate. Learn how to prioritize social, cultural, and environmental responsibility to enable businesses to not only navigate important cultural shifts, but lead the way with empathy and responsibility.
Helena Price Hambrecht is the co-founder and Co-CEO of Haus. Prior to Haus, Helena was a Silicon Valley creative who helped shape brands like Facebook, Fitbit, Google, Instagram, Microsoft, Nike, Pinterest, Slack, Square, Twitter and Uber. Her work has been featured on ABC, CNN, The New York Times, Fast Company, Fortune, Glamour, The Guardian, and Inc.
Éva spent her early career as a legislative aide in healthcare then 10+ years in ecommerce, social media, and brand strategy working with Squarespace, adidas, and on the early team at Everlane. She co-founded her first company, Tinker Watches, in 2015. Converging her passion for healthcare and brand, she launched maude, a modern intimacy company, in 2018 which has since been featured in Vogue, The New York Times, Forbes, and some other 400+ publications. To-date, she’s one of only 60 Latinx women to raise over $1 million in VC funding. She sits on the board of Peer Health Exchange.
Maggie Hureau leads Social Impact at Harry’s, working in deep partnership with nonprofit organizations to ensure that men who need mental health care can get access to it. Most recently, Maggie led Harry’s charge to helping 500,000 men get access to better mental health care in less than two years. Prior to joining Harry’s, Maggie spent 15 years working with City Year, a nonprofit organization dedicated to providing support to the most underserved schools in America. Her direct service work in schools and communities across New York City led her into the development and partnership space, specializing in increasing organizational impact and reach. Maggie is a graduate of Eugene Lang College at The New School, with a degree in Urban Studies. She currently lives in Queens and is a certified reiki practitioner.
Afdhel Aziz is one of the most inspiring leaders in the movement for business and culture as forces for good.
He is the Founder and Chief Purpose Officer of Conspiracy of Love, a global social impact marketing agency whose clients include iconic brands like Adidas, Red Bull, and Oreo, and Fortune 500 companies like Microsoft, Mondelez, Diageo, AB Inbev and Facebook.
Afdhel is the co-author of ‘Good is the New Cool: Market Like You A Give a Damn‘, the best-selling book about brand purpose, published by Regan Arts (a division of Phaidon) in 2016.
He is a writer at Forbes where he covers the intersection of business and social impact.
An inspirational keynote speaker, he has travelled the world, and been featured at the Cannes Lions, SXSW, TEDx, Advertising Week, Columbia University, Conscious Capitalism and more.
Ezinne (Kwubiri) Okoro joined Wunderman Thompson in October 2020 as the agency’s first Global Chief Inclusion, Equity and Diversity Officer responsible for creating a comprehensive diversity, equity and inclusion strategy for Wunderman Thompson.
Ezinne previously made an impact on addressing inequality and lack of diverse representation in the fashion/retail industry as H&M’s first Head of Inclusion & Diversity for North America. At H&M, she designed strategic frameworks to drive inclusion, equity and diversity; facilitated thought-provoking conversations about corporate culture; and led innovative corporate change and community activism. She served as a principle advisor for various markets and the Global H&M Group leadership team.
Prior to H&M, Ezinne spent nearly 12 years with Viacom Media Networks (now ViacomCBS) in various change management roles, where she designed and led solutions for enterprise-wide implementations. During her tenure at Viacom, Ezinne served as a coach, mentor and collaborator with C-level executives and functional leadership to achieve long-term, consistent and innovative practices.
Ezinne was named to the Top 100 Transformers in Business by Business Insider in 2020, The Network Journal’s 40 under Forty and ESSENCE Magazine’s Women to Watch in Fashion. She is a sought-after thought leader and has been featured in various outlets, including Forbes, CNBC, Black Enterprise, Women’s Wear Daily (WWD), Variety and TheRoot.com. She is an active member of Delta Sigma Theta Sorority, Inc., and board member for She’s the First.
Ezinne has a passion for corporate social advocacy and cultural equality. An immigrant from Nigeria and a graduate of Howard University’s School of Business, Ezinne uses her experiences and network to support organizations that empower young girls and serve underrepresented communities.
Ben Branson is the founder of Seedlip and Æcorn Drinks, the world’s first distilled non-alcoholic spirits and aperitifs. His mission is two-fold: solve the dilemma of ‘what to drink when you’re not drinking’® and continue his family’s 300 years of farming heritage.
With offices in the Chilterns, Los Angeles and Sydney, Seedlip is now available in over 30 cities worldwide and served in many of the world’s most awarded bars, restaurants and hotels.
Ben was named as one of the Top 50 most influential people in food and drink by The Telegraph, awarded Young Achiever of The Year by The Drinks Business, and one of Ad Age’s 40 Under 40.
As both a trained horticulturist and award-winning garden designer, most notably winning a gold medal for his garden at Chelsea Flower Show in 2013, Tom Harfleet joined Seedlip in 2018 as Head of Nature. Formerly, he held respected roles at the Royal Horticulture Society, including Show Manager for the RHS Chelsea Flower Show & Head of Shows Development. As Seedlip’s Head of Nature, Tom is spearheading the brand’s environmental efforts, including becoming a certified B-Corp, a partner of 1% for the Planet, mushroom-based packaging options, and all aspects of what make Seedlip a Nature company.
Scott Lachut is Partner/President of Research and Strategy at PSFK. For 10+ years, Scott has delivered insights to world-class brands. He studies emerging cultural signals to create frameworks for understanding change and its impacts, allowing him to paint a picture of the future, identify new opportunities and develop strategies for how to leverage them.
As a public affairs and association professional with more than 12 years’ experience in the retail industry, Brian Dodge became RILA president in January 2020. In this role, Dodge is responsible for identifying industry challenges and opportunities, guiding strategy for the Association, and coordinating activities among partners to achieve shared goals.
Dodge previously served as chief operating officer for RILA, overseeing the organization’s public affairs, legal and compliance, human resources and administration, membership, and financial operations. He also helped guide the development and execution of the Association’s public affairs strategy.
Prior to joining RILA, Brian worked as the executive director of the Massachusetts Republican Party, where he was a frequent guest on local radio and television and a regular contributor to local and national print media. Earlier in his career, Dodge was a senior associate with the DC-based government affairs firm Cassidy & Associates. A veteran of public affairs, Brian has also served on Capitol Hill and on the staff of two Massachusetts governors.
Kelly Cobb is the VP of Community + Giving at Bombas. In her role, she leads the company’s mission to help those in need by donating a specially-designed item for every item purchased. Kelly also engages the Bombas team and community members in volunteer opportunities that further their connection with individuals experiencing homelessness. Before joining Bombas, Kelly owned a floral studio for 5 years.
Karla started Cuyana alongside co-founder Shilpa Shah with the vision of creating a global design house that inspires intentional buying through pieces that are crafted with integrity. Founded on the philosophy of fewer, better, Cuyana encourages customers to purchase fewer but better quality pieces that they will love and treasure for years to come.
After growing up in Ecuador, Karla moved to the United States where she earned her Bachelor of Science in Applied Mathematics from Brown University and then joined Goldman Sachs, where she developed the tools to turn her dream of a fewer, better fashion brand into a sustainable business with the numbers to back it up. Karla then earned her MBA from the Stanford Graduate School of Business, where Cuyana was born. Since launching in 2011, Cuyana has become a go-to brand for women searching for beautiful yet functional pieces built to endure their everyday. Most recently, Karla was named one of Entrepreneur’s 100 Powerful Women, and she continues to share the fewer, better philosophy with women around the world.
After leading at the likes of Nest, Nintendo and Gap, Phillip Raub co-founded b8ta, the software-powered retailer and Saas maker that helps bring brands to life IRL in engaging, discovery-oriented ways. After growing b8ta into a global brand, Phillip recently joined Model No. as the CEO. Model No. is the first on-demand home furnishing brand using 3D printing and automation to develop customizable, artfully designed and sustainable furniture.
Dedicated to embedding sustainability and sound science into business decisions, Shannon has studied and worked in the field of environmental planning, safety, and sustainability for 10 years. Her current role as Procter & Gamble’s Global Water Stewardship Leader allows her to guide the development of corporate and brand water policies, create innovative assessment approaches, and cultivate strategic external partnerships that will better prepare P&G and the planet for the future.