PSFK presents….Next-Gen Digital Commerce
  • January 11, 2021
  • Start: 11:00 am ET | End: 1:00 pm ET

Join PSFK researchers and pioneers from leading retailers and brands to hear firsthand how to redefine the digital commerce experience.

PSFK presents….Next-Gen Digital Commerce


Next-Gen Digital Commerce

Join retail future research firm, PSFK, for a series of rapid fire talks with leaders from category winning brands, retailers, and the startups that are powering their retail and CX experiences.

Learn About:

  • Personalization at Scale
  • Seamless, Accurate, Checkout Experiences
  • Fast, Flexible and Reliable Fulfillment

Tune in to hear from:

Ram Narayan Iyer, Worldwide Director of Digital Strategy and eCommerce at, Microsoft
Phillip Raub, Founder and Board Member at, b8ta
Ranjan Roy, VP of Strategy at, Adore Me
Megan Higgins, VP/GM eCommerce and Marketplaces at, Avalara
Coulter Lewis, Founder and CEO at, Sunday
Julie Bornstein, Founder and CEO at, THE YES
Dave Glaser, SVP of Product & Merchant Development at, Mastercard
Jason Williams, VP of Customer Technology at, Dick’s Sporting Goods
Shian-Li Tsang, Head of Retail Marketing-Americas at, LEGO
Ben Kaufman, Founder and CEO at, CAMP
Mike McCarron, VP of Sales at, Gladly
Scott Lachut, President of Research and Strategy at, PSFK

Session Overview
As consumer expectations for eCommerce experiences continue to rise, retailers are increasingly required to deliver next-level service on each individual customer’s preferred channel and supply ‘tailored to me’ experience each time. The result is a new retail reality that is digital-first, fluid and agile.

However, online-only selling comes with its own set of unique challenges for retailers looking to deliver excellent experiences: how to preserve the serendipity of in-real-life discovery and trial without the ability to touch products, how to provide real-human attention and assistance in a way that recreates the sales floor environment, and how to recreate the social aspects of in-person shopping.

In response, leading brands and marketplaces are leveraging technology like augmented and virtual reality, live-streaming and video capabilities, and social commerce integrations to build supportive, captivating and connected digital shopping experiences that not only include the best elements of IRL, but even surpass in-store journeys through their hyper-personalization, convenience and seamlessness.

Latest Speaker Lineup

  • Phillip Raub
    Phillip Raub
    CEO at Model No.
    • LinkedIn

    After leading at the likes of Nest, Nintendo and Gap, Phillip Raub co-founded b8ta, the software-powered retailer and Saas maker that helps bring brands to life IRL in engaging, discovery-oriented ways. After growing b8ta into a global brand, Phillip recently joined Model No. as the CEO.  Model No. is the first on-demand home furnishing brand using 3D printing and automation to develop customizable, artfully designed and sustainable furniture.

  • Ram Narayan Iyer
    Ram Narayan Iyer

    Ram is currently a Leadership team member of the Worldwide Consumer Channel Marketing Organization driving global Digital Strategy and eCommerce for Microsoft.

    Ram has over two decades of diverse experience in digital, eCommerce, sales, marketing, and operations, two retail start-ups in skincare and fashion, telecom, and technology. “An eternal optimist and explorer who wants to leave the safe harbors of the known to blue oceans of the unknown to learn and achieve more” is Ram’s personal philosophy. Ram loves to deal with ambiguity and is a hands-on leader with a  winning attitude.

    You can connect with Ram on

  • Ranjan Roy
    Ranjan Roy
    VP of Strategy at Adore Me
    • LinkedIn

    Ranjan Roy is the VP of Strategy at Adore Me, helping drive the DTC womenswear brand’s expansion into new categories, satellite brands, and sustainability initiatives. Before Adore Me, he spent time in a variety of media and technology roles, running a content personalization startup and working as a Director at the Financial Times. Ranjan earned his MBA at INSEAD, and is incredibly thankful to work at the intersection of retail + media + technology at a transformative time like this.

  • Megan Higgins
    Megan Higgins
    • LinkedIn

    Megan is the Vice President and General Manager, eCommerce and Marketplaces at Avalara.  In her role, she leads the business development team for Avalara’s global eCommerce and online marketplace business. Megan has deep experience in leading teams, developing and executing on strategic initiatives, and driving growth enterprises for technology companies.

    Prior to her role at Avalara, Megan was Senior Vice President, Client and Partner Success, North America, at Pitney Bowes where she led a team responsible for managing more than 700 partners and clients. She spent more than 15 years at Pitney Bowes holding various leadership positions for product management, business development, and marketing.

    Megan holds a Bachelor’s degree in Business Management Information Systems from the University of Connecticut.

  • Coulter Lewis
    Coulter Lewis

    Coulter Lewis is the founder and CEO of Sunday, the simple way to grow a beautiful lawn that’s safe to play on every day. Unlike traditional brands that use harmful chemicals, Sunday doesn’t add to the 90M pounds of pesticides sprayed on lawns each year and instead uses ingredients you can pronounce, like molasses and seaweed. Rooted in science, Sunday analyzes your weather and soil data to determine exactly what your lawn needs and ships a tailored nutrition plan directly to your door each season, taking the guesswork out of lawn care.

  • Julie Bornstein
    Julie Bornstein
    • LinkedIn

    Julie Bornstein is Founder and CEO of THE YES. She has spent her career at the intersection of fashion and technology, which is where THE YES is poised to change the face of e-commerce. Before founding THE YES, Julie was Stitchfix’s Chief Operating Officer and board member where she helped scale the company to $1 billion in under 6 years. Prior to that, Julie served as Chief Marketing Officer and Chief Digital Officer at Sephora launching the Beauty Insider loyalty program and growing Sephora into a digital powerhouse. Julie also led e-commerce for Urban Outfitters and prior to that, for Nordstrom, helping both retailers become top of their competitive set online. Julie’s vision for THE YES leverages her deep industry knowledge and experience to build the digital shopping experience that leapfrogs what currently exists.

    Julie received a BA and MBA from Harvard, and lives in the Bay Area with her husband and two children. She currently sits on the boards of Redfin and Weight Watchers.

  • Dave Glaser
    Dave Glaser

    As Senior Vice President, Product & Merchant Development at Mastercard, Dave Glaser is responsible for developing new merchant locations and low-cost acceptance solutions around the globe. He is focused on payment facilitator development through consulting and thought leadership, mPOS innovation like Tap on Phone, and QR solutions for emerging markets.

    Dave has more than 20 years’ experience in the payments industry, joining Mastercard in 2018. Prior to joining the company, he was Chief Product and Marketing Officer, Global eCommerce, for Worldpay. In this capacity, he was responsible for driving overall product strategy and development including marketing and customer experience. Prior to that, Dave spent 14 years at CyberSource/Visa as Vice President, Global Services, providing consulting, design, integration, optimization, and managed services to businesses and organizations worldwide. ​

    Dave is a recognized expert on electronic payments and payment security management practices. His expertise and advice is derived from work with hundreds of Fortune 1000 and Internet 500 companies. Dave is a requested speaker at industry conferences such as the Merchant Risk Council and the Direct Response Forum and has been a member of the PCI Standards Council.

    Dave is a graduate of Indiana University of Pennsylvania, where he received a Bachelor of Science in Mathematics Education.

  • Jason Williams
    Jason Williams

    Since 2018, Jason has served as the VP of Athlete Technology at DICK’S Sporting Goods. In this role, he is responsible for the company’s software application design and development.

    Jason joined DICK’S Sporting Goods in March 2013 as a Development Manager. During his tenure with the Company he has also served as Director, eCommerce platform and Integrations, Director, Enterprise Application Architecture and most recently, Sr. Director of eCommerce Support.

    Prior to joining DICK’S, Jason served as Director of Development for Digital River, a global leader in eCommerce and Marketing solutions.

  • Shian-Li Tsang
    Shian-Li Tsang

    With 15+ years experience directing marketing efforts on both the agency and corporate side, Shian-Li thrives at the intersection of art serving commerce, orchestrating creative solutions to business challenges. She is obsessed with the ever-changing retail environment and is passionate about working with powerful brands that positively impact society.

    Shian-Li joined The LEGO Group (TLG) in 2020 as Head of Retail Marketing-Americas, with a guiding principle that TLG’s omnichannel retail footprint serves a unique dual role as brand builder and commercial driver. Shian-Li previously served as Senior Director, Managing Editor of U.S. Newsrooms at adidas, following a decade with Dick’s Sporting Goods where she held marketing roles throughout the organization.

    A rabid fan of Marshall McLuhan, Shian-Li believes the medium is the message now more than ever, exploring this idea through her doctoral studies at the Indiana University of Pennsylvania. Shian-Li holds an MBA and an MA in Journalism & Mass Communication from Point Park University and earned her BS in Advertising & Marketing Communications from the Fashion Institute of Technology, SUNY.

    Connect with Shian-Li on LI:

  • Ben Kaufman
    Ben Kaufman

    Ben is the Founder and CEO of CAMP, a Family Experience Company launched in 2018 and headquartered in New York. Prior to founding CAMP, Ben was the Chief Marketing Officer at BuzzFeed where he oversaw the company’s growing commerce division and marketing team. Ben also founded Apple accessory company mophie and social invention platform Quirky. Throughout his career, Ben has been obsessed with speeding up design, building things, and storytelling.  Ben is currently obsessed with his family and creating engaging and enriching experiences for families just like his.

  • Mike McCarron
    Mike McCarron
    Mike McCarron is Vice President of Customers at Gladly.  Before joining Gladly, Mike was an early member of the executive team at MobileIron, a pioneer in the enterprise mobility market, where he grew the Customer Success team from 2 to 125 members. With a strong technical background and over 20 years of hands-on implementation experience at companies including Vontu, Symantec, Connectify (acquired by Kana), Kana and Booz Allen Hamilton. Mike brings the right combination of leadership and experience to deliver a legendary customer experience.