PSFK founder Piers Fawkes presents a framework that helps retail, marketing and CX executives understand where they should place their bets in the next 12-18 months and throughout the rest of the report we will show how to activate those bets.

Based on research in PSFK’s new Future of Retail report the PSFK Framework is simple to understand:

1. An input stage for the gathering of knowledge,
2. An analysis stage for the processing of data into actionable insights,
3. A planning stage for applying insights to create bespoke campaigns,
4. And, a final stage for the launch of those campaigns as shopper marketing activity.