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COVID has accelerated the future of retail and hospitality. Phygital will play a key role in driving a safe return to retail and hospitality experiences.
In this session, McDonald’s International Design Senior Director Stephen Douglas and UXUS Founder George Gottl will discuss the contactless future of retail and hospitality experiences and how phygital will be the key to reimagining the post-COVID world.
Key discussion questions:
•Will behaviours of consumers shift post-COVID?
•How will that shift impact the market?
•How can phygital experiences help brands survive and flourish during the post COVID transition?
•What role will hospitality play in retail and dining phygital spaces post COVID?
George Gottl was born in Los Angeles, California. He is the Chief Creative Officer and Co-Founder of UXUS, a FutureBrand company and a leading global strategic design consultancy.
UXUS creates groundbreaking consumer experience environments for clients such as Peloton, NIKE, Adidas Y3, Bottega Veneta, Sephora, H&M, and Tate Modern to name a few.
George has spoken at various prestigious conferences including Harvard-sponsored DMI Conference in New York, Maison Object, Microsoft-sponsored DMI Conference in Helsinki, La Roche University in Pittsburg, The Retail Summit, Chanel Senior Management Conference, Amsterdam Fashion Institute and Willem de Kooning Academy in Rotterdam. Prior to UXUS, George was the Creative Director at Nike and the Global Creative Director at Mandarina Duck. George is a Graduate of Parsons School of Design and was awarded a Silver Thimble for design excellence.
As International Design Senior Director at McDonald’s, Stephen Douglas is currently responsible for the creation and implementation of designs and solutions (interior decors, facades, terraces, play etc) to enrich the experience of guests visiting our restaurants in International markets.
Recognised for highly effective strategic planning and the communication of those plans in ways that allow him to lead through influence, as opposed to direction, his driving ambition is on ‘getting things done.’
With background experience drawn from working as a client, a consultant and a contractor on projects in the UK, across Europe and in Asia in organisations ranging from very small, through to international corporations, he relishes the prospect of identifying opportunities and challenges and on developing and ensuring implementation of solutions. With a strong pedigree in the food, beverage, retail, architecture, construction and design sectors, his work has taken him to over 60 countries globally and provided him with a high level of cultural sensitivity.
The Future of Retail festival has been produced by the team at Retail Innovation Week(R), a spin-off division from research and strategy think-tank PSFK.