Optimizing Your Marketplace Sales Experience
Join experts at leading platforms, solution providers and agencies to learn best practices for effectively optimizing marketplace selling through SEO, competitive pricing, digital product placement, and fulfillment.
About the Breakout Format:
-There will be multiple concurrent sessions hosted via Zoom over the course of one hour.
-You will have the ability to choose which session you would like to attend during the hour in real time and you can also navigate between multiple sessions.
-We will be recording sessions and posting after the event if there are multiple sessions you want to check out.
Breakout Room Sessions
Topic: Unravelling Tax Compliance for eCommerce and Marketplace Sellers
Host: Liz Armbruester, SVP of Global Compliance at Avalara
In this session, Liz Armbruester, SVP of Global Compliance at Avalara, will detail the ins-and-outs of tax laws that impact eCommerce and Marketplace sellers. From marketplace facilitator laws in the U.S. to new supplier laws post-Brexit, retailers selling across online channels face an array of tax challenges. Liz will provide an overview of these laws and how they impact sellers, as well as how to effectively manage the complexity to reduce audit risk and interruptions to customer service.
Topic: Winning with Differentiated Offerings
Host: Sarah Hill, Lead Program Manager, Target Accelerator, Daniel Vitello, Founder of Cooklist, Tahreem Arshad, Founder of Sozie, and Iva Teixeira, Founder of The Good Face Project
Differentiated assortments and experiences are more important than ever in the retail landscape. Hear from innovators and leaders in the space who have come through the Target Tech Accelerator, as they offer unique insights and experiences for retailers and their guests.
Topic: So many marketplaces, so little bandwidth: Striking the perfect balance with your eCommerce mix
Host: Patrick Brady, VP, eCommerce Consulting and Alex Gibbs, VP of Data and Technology Partnerships, Night Market
DTC, Amazon, Walmart, Etsy, Farfetch… the list of places your brand can appear in the digital age knows no end. In this session, Patrick Brady and Alex Gibbs, both from Night Market, a new venture from media buying powerhouse Horizon Media, will talk through some strategies to help retail and brand executives think through how to weight their eCommerce presence.
Topic: How to marry a DTC strategy to a Marketplace Strategy
Host: Lisa Penelton, EVP of Strategy at Critical Mass, Joe Scartz, Chief Digital Commerce Officer at Velocity Commerce Group, and Bill Hahn, VP Marketing at Hairclub
How do you marry a DTC strategy to a marketplace strategy? What does an e-commerce pivot entail in 2021? How do you launch a legacy brand on Amazon 3P and grow a whole new revenue stream? In the days ahead, many (of not all) businesses are going to need smart, actionable answers to these and other questions. Join digital transformation experts from Velocity Commerce Group and Critical Mass as they talk about how brands can seize new opportunities and embark on transformative change quickly, profitably, and successfully.
Topic: DTC 2 D2Me: Birchbox and Shopify talk about creating the new reality of today’s open marketplace
Host: Ben Dietz and Ben Pruess, from Mad at Marketing, Ali Edgerton, President of Birchbox, and Jon Wexler, Shopify’s VP of Creator & Influencer.
Mad at Marketing’s Ben Pruess and Ben Dietz unpack how brands, platforms, creators and consumers are creating the new reality of today’s open marketplace in real time, in conversation with Birchbox President Ali Edgerton and Shopify’s VP of Creator & Influencer, Jon Wexler.
Topic: How brands like Old Navy, Corona® and e.l.f. Cosmetics are leaning into the purpose funnel to drive mobile purchases
Host: Chris Anthony, Senior Vice President, Brand Partnerships at Group Nine Media
2020 brought not only a pandemic but also increased attention to important social causes coupled with consumers’ behavioral shift to more time spent watching content and shopping on mobile devices from the safety of their homes. Chris Anthony will discuss how the purpose funnel drives the purchase funnel and how brands like Old Navy, Corona® and e.l.f. Cosmetics created curated shops on Group Nine’s Swipe.Shop platform that spark and serve real change across underserved communities and small businesses — all through mobile commerce. Hear how aligning with optimistic, purpose-driven brands not only deepens relationships with audiences, but helps drive the bottom line.
Topic: How sellers can optimize their marketplace strategy throughout the end-to-end consumer journey.
Host: Scott Lachut, Partner, President Research & Strategy & Lauren Lyons, Strategist, PSFK
The online marketplace model is incredibly popular amongst shoppers and, for many, their first stop when shopping for products online. While one-size-fits-all shopping destinations streamline the browsing process for consumers, it can be incredibly challenging for brands to both stand out as well as own the customer experience on these platforms. Join PSFK to learn how marketplaces and their sellers of any size and scale can optimize their digital marketing and selling strategies, stand out within an increasingly crowded marketplace landscape, and engage consumers within these commerce platforms.
More session to be announced!
Chris Anthony from Group Nine Media