NFT-Powered Marketing – A PSFK Webinar
  • May 19, 2022
  • Start: 12:00 pm ET | End: 1:00 pm ET
  • Livestreamed

Understanding the opportunity for NFT tech to power the future of Advertising & Marketing

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NFT-Powered Marketing – A PSFK Webinar

Description

In this marketing innovation session, PSFK researchers and web3 experts explore how brands and retailers can leverage NFT, token & ledger technology for customer engagement and advertising & marketing innovation. The session will cover  three stages of maturity when it comes to the use of NFTs to deliver today and tomorrow’s marketing and advertising solutions:

  • NOW dives into strategies around how NFTs are currently being explored as tokens of value
  • NEXT looks at the immediate future of NFTs as a token for access
  • NEW considers a more distant future for NFTs as platforms for new ideas. 

Ultimately, attendees should come away with understanding how NFT tech will power the future of Advertising & Marketing. Speaker line up:

More information will be added to this page prior to the event. RSVP today for hold your free spot.

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Latest Speaker Lineup

  • Melody Hildebrandt
    Melody Hildebrandt
    EVP, Engineering and CISO at Fox TV
    • LinkedIn

    Melody Hildebrandt is Executive Vice President, Consumer Products and Engineering at FOX. She runs product and engineering for all digital experiences across web, mobile, and living room applications within the FOX brands notably foxsports.com, fox.com, Fox Sports App, Fox NOW and Fox Nation. She is also the group Chief Information Security Officer, responsible for the cyber security posture of the business. Melody also serves as the President of Blockchain Creative Labs, a Fox Entertainment Web3 media company.

    Before joining Fox, she was an executive vice president of Palantir Technologies. An early employee of the company, she led Palantir’s work in cyber security, anti- money laundering, and anti-fraud. She began her career consulting to the United States Department of Defense where she designed military and strategy wargames.

  • Valerie Vacante
    Valerie Vacante
    Director of Strategy, Product Innovation at Merkle
    • LinkedIn

    Val Vacante is an award-winning global innovator. At Merkle, she uncovers cultural trends, designs strategies, and next-generation product innovations, impacting the way people connect in the physical and digital world. Val is the visionary and co-creator behind ShopNXT™ and NXT Intelligence™ Merkle’s proprietary products and platforms. Named one of the Top 25 Women in Tech, 40/Forty, and Top 10 Pioneering CEOs to Follow; she serves on the Fast Company Executive Board and SXSW Advisory Board.

  • Michael Litman
    Michael Litman
    Senior Director, Web3 & NFT at Media.Monks
    • LinkedIn
    • twitter

    Michael is the first Senior Director of Web3 and NFT’s at MediaMonks.  He is a collector, connector and advisor to NFT projects, founding member of Meebits DAO and web3 believer. He loves immersing himself into emerging trends at the intersection between brands, tech, culture and commerce. Figuring out the NFT’s and BTC’s from the WTF’s and LOLs.

    He has spent 10+ years in the digital comms industry with experience in PR, advertising, consulting and founding a venture backed tech startup.

    As a globally recognised brand strategist, working for and on some of the most leading brands across industries, he lives and breathes the web3 world in and out of work, educating, onboarding and inspiring across the Media.Monks network and externally with clients.

  • Louisa St. Pierre
    Louisa St. Pierre
    Global Director, Art + Experiential at MA+ Group
    • LinkedIn

    Louisa St. Pierre has been connecting people and dots for over 25 years, to help them navigate the ever-evolving media landscape with pre-emptive strategies and intelligent, memorable creative solutions. A curator, creative maven, and connector, she has represented some of the world’s leading artists over the last two decades. Specialist areas include art, design, illustration, CGI, animation, experiential, and digital innovation – most recently the metaverse and NFTs.

  • Diana Richter
    Diana Richter
    Head of Marketing & Brand at ConsenSys Mesh
    • LinkedIn

    Diana is a seasoned marketer with a background working with high-growth, early stage consumer brands. Previously Endeavor, Lyft, and Maisonette. She is also a volunteer for prison reform organization and a nature lover.

  • Justine Vilgrain
    Justine Vilgrain
    Co-founder at NFT Factory & Braw Haus
    • LinkedIn

    Justine Vilgrain is a creative concepteur based between Paris and New York, and the co-founder of Braw Haus, a creative studio specializing in digital art and experimental advertising. In 2019 she created “Certified Dyslexic” a stamp that is applied to the signature of emails or on a school copy to stop prejudices about Dyslexia. From a young age, Justine has always been interested in technology and is also the co-founder of NFT Factory, a web3 company providing a unique space to discover NFTs, network and build projects on Web3.

  • Webb Wright
    Webb Wright
    Web3 Reporter at The Drum
    • LinkedIn
    Webb Wright is a journalist based in Brooklyn, NY covering Web3 and other subjects. He is a graduate of Columbia Journalism School.
  • Izadora Yamamoto
    Izadora Yamamoto
    Web3 Strategist & Meta Poet at izadorashin.xyz
    • LinkedIn

    Izadora brings her multidisciplinary expertise within Web 3, NFTs and Design into MA+ as Strategic Web 3 Community Manager. Born and raised in Japan, Izadora later lived and worked in Tokyo, São Paulo, Los Angeles, Miami, and New York, and is currently living with her family in Amsterdam. She manoeuvres through different mediums as a meta poet across markets both analog and digitally.

  • Piers Fawkes
    Piers Fawkes
    Founder and President at PSFK
    • LinkedIn

    Piers Fawkes is the founder of retail think tank PSFK. PSFK provides advisory services and syndicated research to the world’s most progressive companies and helps them identify future opportunity when it comes to retail and the customer experience journey.

  • Lauren Lyons
    Lauren Lyons
    Senior Strategist at PSFK

    Lauren Lyons is a Strategist at PSFK, developing content around retail innovation to support and inspire client initiatives.

Join a community of innovators!

Register now