Understanding the opportunity for NFT tech to power the future of Advertising & Marketing
In this marketing innovation session, PSFK researchers and web3 experts explore how brands and retailers can leverage NFT, token & ledger technology for customer engagement and advertising & marketing innovation. The session will cover three stages of maturity when it comes to the use of NFTs to deliver today and tomorrow’s marketing and advertising solutions:
Ultimately, attendees should come away with understanding how NFT tech will power the future of Advertising & Marketing. Speaker line up:
More information will be added to this page prior to the event. RSVP today for hold your free spot.
Melody Hildebrandt is Executive Vice President, Consumer Products and Engineering at FOX. She runs product and engineering for all digital experiences across web, mobile, and living room applications within the FOX brands notably foxsports.com, fox.com, Fox Sports App, Fox NOW and Fox Nation. She is also the group Chief Information Security Officer, responsible for the cyber security posture of the business. Melody also serves as the President of Blockchain Creative Labs, a Fox Entertainment Web3 media company.
Before joining Fox, she was an executive vice president of Palantir Technologies. An early employee of the company, she led Palantir’s work in cyber security, anti- money laundering, and anti-fraud. She began her career consulting to the United States Department of Defense where she designed military and strategy wargames.
Val Vacante is an award-winning global innovator; as the VP of Solutions Innovation at Dentsu, she uncovers cultural trends, commerce dynamics and emerging technologies to shape next-generation product innovations, and solutions impacting the way people connect and experience in the physical and digital world.
Val is the visionary and co-creator behind ShopNXT — Dentsu’s award-winning patent-pending retail innovations named “top product picks,” at CES by PCR Magazine, “top tools shaping the future of retail” by Adweek, featured in CNET, The Drum, PSFK Retail Innovation Week, eMarketer, MediaPost, PCR, TechAcute among others.
Val has recently been named one of the Top 25 Women in Tech by PCR magazine, The Most Powerful Women in Technology, 2022 by CIO Views and 40 Over Forty. She serves on the Fast Company Executive Board, SXSW Innovation Advisory Board, is a Global Expert to MassChallenge, an international speaker and writer.
Michael is the first Senior Director of Web3 and NFT’s at MediaMonks. He is a collector, connector and advisor to NFT projects, founding member of Meebits DAO and web3 believer. He loves immersing himself into emerging trends at the intersection between brands, tech, culture and commerce. Figuring out the NFT’s and BTC’s from the WTF’s and LOLs.
He has spent 10+ years in the digital comms industry with experience in PR, advertising, consulting and founding a venture backed tech startup.
As a globally recognised brand strategist, working for and on some of the most leading brands across industries, he lives and breathes the web3 world in and out of work, educating, onboarding and inspiring across the Media.Monks network and externally with clients.
Louisa St. Pierre has been connecting people and dots for over 25 years, to help them navigate the ever-evolving media landscape with pre-emptive strategies and intelligent, memorable creative solutions. A curator, creative maven, and connector, she has represented some of the world’s leading artists over the last two decades. Specialist areas include art, design, illustration, CGI, animation, experiential, and digital innovation – most recently the metaverse and NFTs.
Diana is a seasoned marketer with a background working with high-growth, early stage consumer brands. Previously Endeavor, Lyft, and Maisonette. She is also a volunteer for prison reform organization and a nature lover.
Justine Vilgrain is a creative concepteur based between Paris and New York, and the co-founder of Braw Haus, a creative studio specializing in digital art and experimental advertising. In 2019 she created “Certified Dyslexic” a stamp that is applied to the signature of emails or on a school copy to stop prejudices about Dyslexia. From a young age, Justine has always been interested in technology and is also the co-founder of NFT Factory, a web3 company providing a unique space to discover NFTs, network and build projects on Web3.
Izadora brings her multidisciplinary expertise within Web 3, NFTs and Design into MA+ as Strategic Web 3 Community Manager. Born and raised in Japan, Izadora later lived and worked in Tokyo, São Paulo, Los Angeles, Miami, and New York, and is currently living with her family in Amsterdam. She manoeuvres through different mediums as a meta poet across markets both analog and digitally.
Piers Fawkes is the founder of retail think tank PSFK. PSFK provides advisory services and syndicated research to the world’s most progressive companies and helps them identify future opportunity when it comes to retail and the customer experience journey.
Lauren Lyons is a Strategist at PSFK, developing content around retail innovation to support and inspire client initiatives.