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January 11th, 2021
1:00 pm - 2:00 pm EST
Virtual Event

RIW21 Break Out: New Sales Channels

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Virtual Event

Description

Create the Future sessions help business decision makers leverage the new ideas developing within the retail landscape to enhance CX, drive sales and lead the industry.

Even before the events of 2020, consumers were spending an increasing amount of their daily lives online, working, communicating and transacting digitally. Now and moving forward, consumers are looking for the brands and retailers they transact with to meet them on their virtual platforms and tools of choice. This digital-first lifestyle presents exciting opportunities for businesses to not only connect directly with consumers on their own terms, but also to deliver and amplify the personalization, on-demand service, and media integration that consumers have come to expect.

Within a multi-room, break-out format, join experts at leading solution providers and agencies to learn how to take advantage of the new channels powering ecommerce to capture consumer attention, tap into the power of shoppable content, livestream media and social platforms and connect with customers throughout the path to purchase. Discover opportunities to facilitate online connections, experiences and sales through emerging e-selling channels that further blur the lines between content and commerce.

Break Out Room line up to be confirmed.

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The Speakers

Lisa Green

Lisa Green is currently the Senior Vice President of Brand Partnerships and Operations at The Yes. She has spent her career at the intersection of fashion and technology, serving as Google’s head of fashion and luxury for 6+ years and overseeing the fashion category at Conde Nast.

Prior to her role leading fashion and luxury at Google, Lisa held several senior executive roles in sales at Google.

Lisa also sits on the board of the 5 Under 40 Foundation. Green received her B.A. from Middlebury College and resides in New York.

Antonio Squeo

Antonio Squeo is Chief Innovation Officer of Hevolus srl.

Deeply curious, passionate about his work and completely unconventional, throughout his work Antonio has had significant experiences on the application of emerging methodologies and theories in the field of corporate management, such as the Blue Ocean Strategy, Customer experience journey mapping, digital transformation, open innovation. He is now an expert inventor of unconventional, innovative business models, based on the use of disruptive digital technologies, including Mixed Reality, Azure Services, Artificial Intelligence, Microsoft Dynamics and cognitive services, for a phygital customer experience, keeping up with the trends of the moment.

Today at Hevolus Innovation he leads the R&D core, made up of computer scientists and multimedia architects, responsible for the research and development of open innovation solutions for multinationals and major brands in the retail industry.

 

Winston Binch

Winston spent five years out of college playing guitar for an indie rock band called Stereobate. Best known for its post-rock rhythms and rebellious swagger, Stereobate fueled Winston’s love for all-things original from a young age. Channeling creativity into a new realm, Winston continued his rock star streak in the ad industry – winning 43 Cannes Lions including three Titanium lions and three Grand Prix awards; and earning recognition as one of Adweek’s 50 Most Indispensable Executives in Marketing, Media, and Tech.

In his role as Chief Brand and Experience Officer at GALE, Winston is focused on transforming and growing brands through data-driven and innovative creative work. Prior, he was the Chief Digital Officer of Deutsch North America and an independent business consultant for top brands worldwide.

The RIW program has been developed to provide inspiration and direction to executives working in retail, at brands and their partner companies.

The Future of Retail festival has been produced by the team at Retail Innovation Week(R), a spin-off division from research and strategy think-tank PSFK.