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A new model of DTC retail is emerging from the industry’s recent tidal wave of change. Stores will become a seamless extension of ecommerce, opening up key omnichannel customer journeys and driving brand loyalty. All retailers want to achieve this level of success, but it requires efficiencies across every dimension of business. From organizational alignment to working capital to store labor and systems.
In this fireside session, Stephan Schambach, CEO and Founder of NewStore, and Jeff Lord, VP of Global Direct and Digital Commerce at Burton Snowboards, will discuss the journey to DTC retail, focusing on the tight integration required of teams, technology, and channels. Donny Askin, Principal and Founder of TechTurn Consulting, Inc., will moderate the conversation.
Donny Askin is the Founder and Principal of TechTurn Consulting, Inc., a boutique technology executive coaching firm. He started his first tech company at the age of 24 and brings over four decades of experience in the retail tech sector. In recent years, Donny has mentored dozens of startups, early-stage, and growth-stage tech company CEOs. He serves as a Board Member or Advisor to a number of retail tech companies, including NewStore.
Jeff Lord is the VP of Global Direct and Digital Commerce at Burton Snowboards, the world’s leading snowboard company. He has spent his career in eCommerce and retail roles, leading global growth initiatives at Burton, GoPro, and Columbia Sportswear. In his current role, he leads digital transformation for both the business and customer experience side. Jeff is also focused on the brand’s continued global expansion.
Stephan Schambach is a serial entrepreneur with a proven track record of creating and growing successful tech companies in the U.S. and Europe. Under his leadership and vision, he brought Intershop and Demandware (now Salesforce Commerce Cloud) to IPOs with multi-billion dollar market caps. As Founder and CEO of NewStore, Stephan is setting out to change the market once again with a global Omnichannel-as-a-Service solution for enterprise retailers.
The Future of Retail festival has been produced by the team at Retail Innovation Week(R), a spin-off division from research and strategy think-tank PSFK.