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With the world moving toward a contactless future, brands are figuring out how to offer a seamless experience to consumers by leveraging digital technology. Conversational AI, popularly known as chatbots, can replicate the in-store experience for consumers by enabling human-like interactions across chat and voice. Virtual assistants can provide recommendations, solve queries and even enable end-to-end transactions, thus opening up newer avenues for retailers.
In this session, Kartik Poddar, Chief Business Officer at Haptik, will share how chatbots can help retailers drive more transactions and also offer delightful 24X7 customer support. The session will focus on the emerging trend of multi-channel conversational commerce and also share a few case studies of brands leveraging chatbots well to offer great customer experience.
With more than a decade of experience in the domains of marketing and product management, Kartik Poddar has been leading the Business side of Conversational AI platform Haptik for nearly 3 years now. In this role, Kartik has been working closely with Haptik’s clients across various industries and helping them develop customized Intelligent Virtual Assistant (IVA) solutions for specific business processes. This has helped the enterprises in their digital transformation journey and to ‘bot-omate’ their operations efficiently.
The Future of Retail festival has been produced by the team at Retail Innovation Week(R), a spin-off division from research and strategy think-tank PSFK.