When COVID hit, something unexpected happened. Haus’ growth exploded, with sales increasing up to 500%. While part of this can be attributed to an industry-wide bump in alcohol e-commerce, that was just a single factor at play.
In this session, Helena Price Hambrecht, co-founder and Co-CEO of Haus, shares how flywheels for organic growth, coupled with other strategies like owned supply chain and PR, can give your business leverage even in the most uncertain times.
What viewers will come away with:
•Tactical advice on creating a best-in-class customer experience
•Guidance on how to use your product itself to drive growth
•Insight into owned supply chain, and how to implement
•Understanding how to lean into current trends for PR
Haus is a beverage brand creating better products for the modern drinker. We’re taking on the American liquor industry, which hasn’t changed since prohibition. Through products made with only natural ingredients, new approaches to distribution, and transparent processes, Haus is building a business holistically designed in the best interests of today’s consumer.
Helena Price Hambrecht is the co-founder and Co-CEO of Haus. Prior to Haus, Helena was a Silicon Valley creative who helped shape brands like Facebook, Fitbit, Google, Instagram, Microsoft, Nike, Pinterest, Slack, Square, Twitter and Uber. Her work has been featured on ABC, CNN, The New York Times, Fast Company, Fortune, Glamour, The Guardian, and Inc.
June 9, 2020 | 1:00 pm - 1:20 pm EDTDesigning with Generosity: Building Brands That ThriveNadine Steklenski created a number of brands that earned over $1 billion sales in their first year. Hear from this former Target design leader as she shares her approach to key fundamentals in research, strategy, merchandising and leadership.
June 11, 2020 | 1:00 pm - 1:20 pm EDTInnovating From The Inside Out for DTC TransformationIn this fireside session, Stephan Schambach, CEO and Founder of NewStore, and Jeff Lord, VP of Global Direct and Digital Commerce at Burton Snowboards, will discuss the journey to DTC retail, focusing on the tight integration required of teams, technology, and channels. Donny Askin, Principal and Founder of TechTurn Consulting, Inc., will moderate the conversation.
June 11, 2020 | 1:00 pm - 1:20 pm EDTCreate the FutureEntrepreneur and brand-builder Scott Roslyn shares a perspective on what's ahead in this Next Normal. He will discuss future-forward insights on transformations in 3 key areas: human behavior, customer experience, and the future of retail.
The Future of Retail festival has been produced by the team at Retail Innovation Week(R), a spin-off division from research and strategy think-tank PSFK.