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MikMak’s founder and CEO Rachel Tipograph will take you through the playbook of how brands hack their growth in a world where mobile has inverted the shopper’s journey. This session will learn the core tricks every DTC brand uses to go to market today and reveal how she’s helped legacy consumer brands like Campbell’s, L’Oreal, Mattel and Unilever adopt these same principles. You’ll leave this session learning 3 key takeaways:
How to approach performance marketing when your e-commerce approach is not DTC
How to optimize your media for e-commerce conversion
How to produce creative that drives e-commerce conversion
Rachel considered herself amongst the digerati since the moment she became an eBay power user at 13. Forbes listed Rachel as one of its “30 under 30 Who Are Changing The World”, Marie Claire named her one of “The 50 Most Influential Women in America,” Fast Company named her one of “The Most Creative People in Business”, AdAge named her one of “The Most Creative People of The Year,” AdWeek named her one of “The Young Influentials Shaping Business and Culture,” Entrepreneur named her one of the “50 Most Daring Entrepreneurs,” Goldman Sachs named her one of “The 100 Most Intriguing Entrepreneurs,” Business Insider named her one of “New York Tech’s Coolest People”, Refinery29 named her one of its “Rising Female Tech Stars,” The Wrap named her one of “The 11 Change Agents Disrupting Hollywood,” and LinkedIn named her one of its “Next Wave: Top Professionals 35 & Under.” After being the Global Director of Digital and Social Media at Gap where she oversaw strategy, implementation and measurement, Rachel traveled the world for 100 days and then founded MikMak, the eCommerce marketing platform.
The Future of Retail festival has been produced by the team at Retail Innovation Week(R), a spin-off division from research and strategy think-tank PSFK.