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June 10th, 2020
3:00 pm - 4:00 pm EDT

Growing the eCommerce Experience


eCommerce is up almost 30% across categories since the beginning of the pandemic, which is re-defining category penetration and consumer expectations. For retailers, eCommerce is often a less-profitable business and the complexities of BOPIS and Curbside pickup may add additional complexities, but will the benefits outweigh the cost?

In this roundtable session, Wongdoody’s Executive Director of Commerce, Steve White, will talk directly with retailers and subject-matter-experts in eCommerce to get a sense of what is really happening. This will be an opportunity to hear directly how eCommerce companies and sites are thriving, the impact on stores and future plans. Topics for this session will cover eCommerce growth, technology considerations (platforms) and the overall effect on omni-channel retailing.

Speakers include: 

Steve White — Executive Director of Commerce, Wongdoody
Jillian Shapiro — Director Data + Digital Marketing, Wongdoody

Kimberly Georgeton — Managing Director, Digital, Simplus

The Speakers

Jillian Shapiro
Kimberly Georgeton

Kimberly is Managing Director of Digital at Simplus. Kim leads the practice of 24 dedicated Commerce and Marketing Cloud developers, administrators, quality assurance, project managers, digital specialists, solution strategists, UX designers, and architects.

Among many notable management positions, Kim previously worked with Amazon.com and launched the Gift Center pilot and developed the first CMS. She holds a bachelor’s degree in Spanish studies and international business from the University of Cincinnati. Kim is married and has a 13-year-old daughter, who is piloting her own journey into the teenage years.

Steve White

Former engineer and coder turned digital strategist + advertising executive, I continue to pursue my passion for digital innovation and integration daily. One word to describe my value is simplification – bringing simple, effective solutions for brands in the digital ecosystem.

Omnichannel expert, speaker, writer and thought leader in seamless commerce, shoppers and retail applications for clients.

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The RIW program has been developed to provide inspiration and direction to executives working in retail, at brands and their partner companies.

The Future of Retail festival has been produced by the team at Retail Innovation Week(R), a spin-off division from research and strategy think-tank PSFK.