As consumers went into lockdown and many stores and businesses were forced to shut or drastically alter their operations, there has been a rapid acceleration of digital-first and online-only commerce. A successful pivot to ecommerce requires far more than simply listing products on a website with checkout capabilities and waiting for sales to come. Customers bring a high-level of sophistication to their digital shopping, expecting companies to deliver seamlessness and consistency across online, mobile and social channels, offer advanced capabilities from immersive browsing to AI-enabled personalization and provide on-demand, 1:1 expertise and advice. Beyond this customer-facing experience, businesses need to have a reliable operational infrastructure in place to power inventory accuracy, one-click payments and multiple fulfillment options.
Join retail innovation thought leaders PSFK as they share key trends in digital commerce at every stage of the shopper journey and highlight best practices to bring that experience to life.
What you’ll come away with:
•A framework to benchmark digital innovation against.
•An understanding of what best-in-class digital commerce looks like.
•A landscape of the key technologies being leveraged.
Key reflection questions:
•What investments should we prioritize now and in the long-term?
•What should we build ourselves versus buy?
•What are the preferred channels that our customers use?
Scott Lachut is Partner/President of Research and Strategy at PSFK. For 10+ years, Scott has delivered insights to world-class brands. He studies emerging cultural signals to create frameworks for understanding change and its impacts, allowing him to paint a picture of the future, identify new opportunities and develop strategies for how to leverage them.
Lauren Lyons is a Strategist at PSFK, developing content around retail innovation to support and inspire client initiatives.
June 9, 2020 | 11:00 am - 11:30 am EDTThe New Consumer Behaviors That Will Reshape The Physical StoreAgile-retail expert Melissa Gonzalez will speak about how accelerated adoption of new consumer behaviors will reshape the physical store in the future, specifically: the design and functionality of the cash wrap, the storefront window, and the acceleration of a unified commerce experience.
June 10, 2020 | 11:00 am - 11:30 am EDTeCommerce Marketing for Brand MarketersMikMak’s Rachel Tipograph explains how brands can hack their growth in a world where mobile has inverted the shopper’s journey.
June 10, 2020 | 11:00 am - 11:30 am EDTThe (R)evolution of the Retail DestinationAn expert panel of technologists, developers, designers and retailers will discuss the impact of digital influences on the future of the physical retail space, moderated by Carl Boutet, Chief Strategist and founder of StudioRx.
The Future of Retail festival has been produced by the team at Retail Innovation Week(R), a spin-off division from research and strategy think-tank PSFK.