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July 1st, 2020
1:00 pm - 1:30 pm EDT

Tools and Solutions for Frictionless eCommerce

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The COVID-19 global pandemic will likely be the defining event of 2020 and could have implications that last well into the decade. People across the globe are coming to terms with the realities of our interconnected world and how difficult it is to temporarily separate those connections to others. To say that we are living in unprecedented times feels like an understatement.

One of the responses we’ve seen to how people are approaching this period of isolation and uncertainty is in huge overnight changes to their shopping behaviors. Most important among these is how this crisis has accelerated the already rapid shift of buying from offline to online. This significant shift in consumer behavior has increased pressure on retailers to keep pace with this shift – only partners with digital capability in eCommerce and Omni-channel will survive and thrive.

Led by Microsoft’s B2C Marketing leader Ram Narayan Iyer, this session will focus on how we can enable retailers to re-imagine the customer journey with connected experiences to maximize the opportunity we all have with the digital storefront.

The talk will cover:

  • Our Digital Landscape in the New Normal
  • Customer Journey Today & How to Identify Friction Points
  • Omni-Solutions — How to Eliminate Friction

The Speakers

Ram Narayan Iyer

Ram is currently a leadership team member of the Worldwide Consumer Channel Marketing Organization leading the Worldwide Digital Strategy and Online Experiences for Microsoft.

He has over 20 years of business experience spanning across manufacturing (TELCO), FMCG (Marico Ltd.) and retail, which includes setting up a chain of skin care clinics (Kaya), startup Super Premium, Fashion & Lifestyle Retail (The Collective, Madura Fashion & Lifestyle, Aditya Birla Group), establishing a new business unit for retail (Vodafone, India) and then, as a member of the leadership team for Retail in Microsoft India, accelerating transformation with execution focus.

The RIW program has been developed to provide inspiration and direction to executives working in retail, at brands and their partner companies.

The Future of Retail festival has been produced by the team at Retail Innovation Week(R), a spin-off division from research and strategy think-tank PSFK.