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January 11th, 2021
11:00 am - 1:00 pm EST
Virtual Event

PSFK presents….Next-Gen Digital Commerce

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Virtual Event

Description

During this two-hour virtual conference, the retail-futures research firm, PSFK, hosts a series of talks from leading experts from global companies and emerging start-ups.  This Digital Commerce conference session will help retail and brand execs understand how to create next-generation digital commerce experiences. Key themes:

  • Personalization at scale
  • Seamless, accurate checkout
  • Fast, flexible, and reliable fulfillment

Session Overview

As consumer expectations for ecommerce experiences continue to rise, retailers are increasingly required to deliver next-level service on each individual customer’s preferred channel and supply ‘tailored to me’ experience each time. The result is a new retail reality that is digital-first, fluid and agile.

However, online-only selling comes with its own set of unique challenges for retailers looking to deliver excellent experiences: how to preserve the serendipity of in-real-life discovery and trial without the ability to touch products, how to provide real-human attention and assistance in a way that recreates the sales floor environment, and how to recreate the social aspects of in-person shopping.

In response, leading brands and marketplaces are leveraging technology like augmented and virtual reality, live-streaming and video capabilities, and social commerce integrations to build supportive, captivating and connected digital shopping experiences that not only include the best elements of IRL, but even surpass in-store journeys through their hyper-personalization, convenience and seamlessness.

Join PSFK researchers and pioneers from leading retailers and brands to hear firsthand how to redefine the digital commerce experience. Full agenda to come.

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The RIW program has been developed to provide inspiration and direction to executives working in retail, at brands and their partner companies.

The Future of Retail festival has been produced by the team at Retail Innovation Week(R), a spin-off division from research and strategy think-tank PSFK.