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January 11th, 2021
11:00 am - 1:00 pm EST
Virtual Event

PSFK presents….Next-Gen Digital Commerce

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Virtual Event

Description

During this two-hour virtual conference, the retail-futures research firm, PSFK, hosts a series of talks from leading experts from global companies and emerging start-ups.  This Digital Commerce conference session will help retail and brand execs understand how to create next-generation digital commerce experiences. Key themes:

  • Personalization at scale
  • Seamless, accurate checkout
  • Fast, flexible, and reliable fulfillment

Session Overview

As consumer expectations for ecommerce experiences continue to rise, retailers are increasingly required to deliver next-level service on each individual customer’s preferred channel and supply ‘tailored to me’ experience each time. The result is a new retail reality that is digital-first, fluid and agile.

However, online-only selling comes with its own set of unique challenges for retailers looking to deliver excellent experiences: how to preserve the serendipity of in-real-life discovery and trial without the ability to touch products, how to provide real-human attention and assistance in a way that recreates the sales floor environment, and how to recreate the social aspects of in-person shopping.

In response, leading brands and marketplaces are leveraging technology like augmented and virtual reality, live-streaming and video capabilities, and social commerce integrations to build supportive, captivating and connected digital shopping experiences that not only include the best elements of IRL, but even surpass in-store journeys through their hyper-personalization, convenience and seamlessness.

Join PSFK researchers and pioneers from leading retailers and brands to hear firsthand how to redefine the digital commerce experience. Full agenda to come.

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The Speakers

Phillip Raub

After leading at the likes of Nest, Nintendo and Gap, Phillip Raub co-founded b8ta, the software-powered retailer and Saas maker that helps bring brands to life IRL in engaging, discovery-oriented ways. After growing b8ta into a global brand, Phillip recently joined Model No. as the CEO.  Model Mo. is the first on-demand home furnishing brand using 3D printing and automation to develop customizable, artfully designed and sustainable furniture.

Ram Narayan Iyer

Ram is currently a Leadership team member of the Worldwide Consumer Channel Marketing Organization driving global Digital Strategy and eCommerce for Microsoft.

Ram has over two decades of diverse experience in digital, eCommerce, sales, marketing, and operations, two retail start-ups in skincare and fashion, telecom, and technology. “An eternal optimist and explorer who wants to leave the safe harbors of the known to blue oceans of the unknown to learn and achieve more” is Ram’s personal philosophy. Ram loves to deal with ambiguity and is a hands-on leader with a  winning attitude.

You can connect with Ram on https://www.linkedin.com/in/ramnarayaniyer/

Dennis Crowley

Dennis is the co-founder and executive chairman of Foursquare, overseeing the strategic vision and product roadmap of Foursquare’s technology platform that powers location experiences for more than 1 billion people around the world. Dennis has been a pioneer in imagining ways to help people discover the world around them using data and social encouragement. Previously, he founded Dodgeball, one of the first location-based mobile social services (acquired by Google in 2005) and helped to build early location-based games PacManhattan (2004) and ConQwest (2004). Dennis is also the founder and Chairman of the Kingston Stockade Football Club, a semi-professional soccer team out of Hudson Valley, NY that competes in the 4th division of the US Soccer Pyramid.

Dennis holds a Master’s degree from New York University’s Interactive Telecommunications Program and a Bachelor’s degree from the Newhouse School at Syracuse University. He has been named one of Fortune’s “40 Under 40”, a member of Vanity Fair’s “New Establishment” and has won the “Fast Money” bonus round on the TV game show Family Feud. He splits his time between New York City and the Hudson Valley with his wife Chelsa and their two children, Via and Mars.

Ranjan Roy
Ranjan Roy is the VP of Strategy at Adore Me, helping drive the DTC womenswear brand’s expansion into new categories, satellite brands, and sustainability initiatives. Before Adore Me, he spent time in a variety of media and technology roles, running a content personalization startup and working as a Director at the Financial Times. Ranjan earned his MBA at INSEAD, and is incredibly thankful to work at the intersection of retail + media + technology at a transformative time like this.
The RIW program has been developed to provide inspiration and direction to executives working in retail, at brands and their partner companies.

The Future of Retail festival has been produced by the team at Retail Innovation Week(R), a spin-off division from research and strategy think-tank PSFK.