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A corner of the internet which has been simmering with creativity for at least the last 18 months is the much misunderstood virtual goods sector. As a potential new and vast market industry, it appears to equally confuse and excite. One of the reasons for this is that it has not yet been properly defined. To do so is the aim of this session, alongside providing an illustrated history of its evolution and highlighting best-practice examples of brands who are experimenting and winning in this brave new space.
The first half of this session will be a presentation format and the last half will be an interview with Karinna Nobbs, founder of HOT:SECOND, asking speakers Riccardo Sciutto, Group CEO of Sergio Rossi, and Ben Demiri, Group CEO of Platforme, to share their key stakeholder perspectives and personal experiences of working with virtual goods.
What you will come away with:
•Clarification on the types of virtual goods and digital garments currently in the market
•Understanding the motives to get involved with digital products from a business and consumer perspective
•An overview of the ecosystem involved and signposting to key players
Key reflection questions:
•What kind of virtual goods could you integrate into your business in the short and longer term?
•How could your business be inspired and ready to innovate with a virtual value chain?
•Who can you identify as a potential collaborator to fast track your business into this dynamic space?
Karinna is an Educator, Futurist and Founder. She consults and lectures globally on the digitisation of the fashion industry. In 2019 she launched a circular economy concept store HOT:SECOND trading physical goods for digital experiences.
Ben is the group CEO of Platforme, which has Ddigitt and Skinvaders within it. The group are pioneers in MTO SaaS and power product customisation at scale for LVMH, and Farfetch. Ddigitt and Skinvaders are both focused on digital product creation for the fashion and gaming sector respectively.
The Future of Retail festival has been produced by the team at Retail Innovation Week(R), a spin-off division from research and strategy think-tank PSFK.